A list of key trends coming in the Autumn-Winter season, curated by the Oldstrom team.
(Brands featured: Vi.ve.re, Kennel & Schmenger, Mei MeiJ
(Brands featured: Day Et, Campomaggi)
(Brands featured: Van Kukil, Bitte Kai Rand)
(Brands featured: Eleh, Dea Kudibal, MSCH Copenhagen)
Another short but sweet trip to Copenhagen is complete, and we leave feeling excited for the season, inspired to change up our wardrobes, and still daydreaming about the cardamom buns, of course! Here’s everything we got up to…
Our Tuesday was spent exploring the summer edition of CIFF trade show, where our brands Edblad, Glas, Campomaggi, Meimeij, Bitte Kai Rand, and Day ET showcased their SS26 collections. The show had such a great energy and we were especially impressed by the experiential elements that showcasing brands were offering at their stands. {The Edblad-branded pick’n’mix station was probably our most visited spot.}
The excitement of the day was capped off with a gorgeous dinner with the Edblad team, celebrating the brand’s successful international expansion so far and looking forward to an even brighter future for the premium, Scandi jewellery brand.
On Wednesday, the team split up, with Caroline and Lucy heading off to the Day ET pop-up shop featuring a beautiful display of the new collection’s key pieces and an intimate Tarot reading for guests.
We couldn’t be more excited about this new brand at Oldstrom! Day ET adds an unmistakable polish to our accessories offering, with signature bags and functional designs that meet the moment, whether for work, travel, or everyday use.
Meeting with the teams from our international brands and taking the time to discover exciting new labels around the show are always major highlights of this trip - An invaluable few days for connection, inspiration and market research during the SS26 season!
Over the past three weeks, Team Oldstrom has been on the ground in Copenhagen and Stockholm, connecting with our exceptional brand partners as we gear up for the SS26 wholesale season. From energising collection reviews to meaningful, forward-looking conversations, this trip was a powerful reminder of why we’re passionate about this industry - especially now, as premium fashion reclaims its place with fresh vitality and creative intent.
Caroline, Beanie and Julie with Dea Kudibal
Our first stop in Stockholm brought us to the vibrant world of Caroline Svedbom. Renowned for her bold glamour and signature colour stories, the SS26 collection dazzles with statement jewellery that radiates joy, individuality, and strength. It’s a powerful celebration of self-expression through design. Next, we visited Edblad, where minimalism meets refined modernity. Their latest collection encapsulates the essence of Scandinavian design: simplicity, function, and timeless beauty, woven together with an effortless elegance
Then it was off to Copenhagen, where we were delighted to officially welcome MSCH Copenhagen to the Oldstrom brand family. Their energy was palpable, and their vision for SS26 feels both elevated and unmistakably current. Expect a curated offering of premium essentials, designed for today’s modern woman - sophisticated, versatile, and grounded in the spirit of Scandinavian minimalism.
We also had the pleasure of previewing the SS26 collection from Bitte Kai Rand, a masterclass in confident silhouettes, rich textures, and captivating colour palettes. It’s a thoughtful collection, designed with purpose and grace. To conclude the trip, we joined Dea Kudibal for a memorable dinner and collection presentation. We left truly inspired - not only by the poetic elegance of the pieces but also by the warmth and creative vision behind the brand.
Team Oldstrom returned energised and creatively charged. There is a new wave of optimism flowing through the world of premium fashion - a shift toward design with depth, clarity, and character. SS26 is shaping up to be one of our most exciting seasons yet!
Written by: Sinead Ormiston
It’s that time of year again where we open our doors to our Oldstrom community of press, stylists and influencers to present an exclusive preview of our AW25 collections. This Press Day, we exhibited next season’s best from Bitte Kai Rand, Caroline Svedbom, Edblad, Glas Eyewear, Sand Copenhagen and Van Kukil Cashmere.
It means the world to us to welcome such a vibrant community that truly values authenticity and genuine relationships into our space. A massive thank you again to everyone who joined us on the day. Here’s to continued collaboration, community, and meaningful growth.
Last but certainly not least, the day could not have been completed without the dream team. 🫶
Team Oldstrom
Written by Sinead Ormiston
Last Thursday our PR girls hosted Brunch with Bitte & Friends! We invited some of our Bitte Kai Rand ambassadors for a morning of brunching, chatting and styling with Bitte’s new SS25 and HS25 collections.
Photographer: @leahdaviesphotography
Attendees included: Lucy Ford, Elinor Charlotte, Sian Eastment-Williams, Betsie BB and Bryony Heynes.
Photographer: @leahdaviesphotography
It was a wholesome morning as we spent time with some of our favourite influencers! It is safe to say they really inspired us with their vibrant style and uplifting energy - standing as a reminder of the power of authenticity, kindness and meaningful connections in the industry. This is why we love our Oldstrom community.
See the full street style gallery below:
Photographer: @leahdaviesphotography
Written by: Sinead Ormiston
Make your mum feel extra special this Mother’s Day with a thoughtful gift from one of our premium brands!
Need a little inspiration? We’ve got you covered!
Bitte Kai Rand is our go-to brand for fun, quirky, creative pieces you won’t find anywhere else. Make your mum feel extra special with a piece that feels uniquely her this Mother’s Day!
Be inspired by the soft allure of pastel shades, sparkling crystals, and the vibrant charm of blooming gardens. The Caroline Svedbom Spring collection has elegant pieces to match every budget this Mother’s Day.
In the search for premium quality, timeless pieces that last, Sand Copenhagen never disappoints. As chic as ever, the new Spring collection focuses on lightness and ease with soft natural fabrics and fresh, seasonal colours.
Nothing says I love you like the luxurious feel of quality cashmere! This Mother’s Day give the gift of a cosy turtleneck, an easy cardigan or a chic short sleeved knit from Van Kukil. With an endless amount of styles and colours to choose from, you really can’t go wrong with this brand.
Make your gift personal to her style this Mother’s Day with Edblad jewellery. The brand made for the coolest mum’s, Edblad has iconic pieces beyond trends! From simple to statement, these accesories will compliment every look.
Written by: Sinead Ormiston
Mia and Beanie just returned from a short but sweet trip to Copenhagen — here’s what they got up to…
First, they stopped by the CIFF trade show, where our brands Edblad, Glas, Campomaggi, Meimeij, Bitte Kai Rand, and BRGN showcased their latest collections. The show was packed with innovation and fresh ideas, making it a significant meeting point for key accounts. Beanie also made a visit to the Mandatory trade show to connect with the team at Isabelle Blanche Paris. The strong international presence in Copenhagen reflected the industry’s confidence in both Ciff and Mandatory, and Oldstrom was proud to have so many of our brands represented.
On Tuesday evening, Beanie attended a private event with Dea Kudibal for the launch of their Autumn 2025 collection. Joined by 18 of our UK customers, she experienced a live catwalk, styling session, and an inspiring speech from Dea Kudibal herself. It was such a special evening, made even better by sharing it with our buyers.
Meeting our international Oldstorm family and discovering exciting new brands was a major highlight. This trip was invaluable for inspiration and market research ahead of the AW25 selling season. Next stop… SCOOP!
Written by: Sinead Ormiston
As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season.
The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.
Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.
Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.
Pictured: 1. MeiMeiJ. 2. Edblad. 3. Isabelle Blanche Paris. 4. Caroline Svedbom.
With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.
Pictured: 1. Valérie Khalfon. 2. Kennel and Schmenger. 3. Bitte Kai Rand. 4. Isabelle Blanche Paris
A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.
Pictured: 1. Vi.ve.re. 2. Isabelle Blanche Paris. 3. Van Kukil. 4. Bitte Kai Rand
Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.
Written by: Sinead Ormiston
“What do you want this Christmas?”
Curating your own Christmas Wishlist has no one-size-fits-all formula. So to inspire your own Wishlist, we’re sharing what’s topping or team’s holiday dreams this year. From practical picks to fun indulgences, there is something for everyone!
Pictured: Sand Furi Jacket
Pictured: Edblad Flowy Bangle in Gold
Pictured: Bitte Kai Rand Lacquer Long Coat
Pictured: BRGN Hiking Boots
Pictured: Edblad Flowy Bangle in Steel
Pictured: Campomaggi Bella Di Notte Rhinestone Bag
Pictured: Caroline Svedbom Rosita Earrings in Gold
Pictured: Isabella Blanche Sequin Blazer in Black
We hope your Wishlist has inspired you to find the perfect gift for you and your loved ones! Here’s to a season filled with joy, warmth, and unforgettable moments.
Happy Holidays from Team Oldstrom! x
Written by: Sinead Ormiston
Unwrap the magic of style this season of giving with our curated Christmas gift guide - a chic selection of fashion-forward finds guaranteed to dazzle your nearest and dearest.
These are the unique pieces that will keep the fashion-obsessed people in your life looking fabulous and staying ahead of the trends.
1. Isabelle Blanche Coat 2. Bitte Kai Rand Coat 3. Glas Eyewear Chain 4. Kennel & Schmenger Greta flats in Rosso 5. Edblad - Gallant Necklace, Gallant Earrings and Gallant Ring 6. GLAS Eyewear Elara reading glasses
We love investing in chic, high-quality items that will stand the test of time and we know that you do too! So here are a few of our favourites from the current season’s collections.
1. Caroline Svedbom Paloma Earrings 2. Caroline Svedbom Lily Necklace 3. Vivere - Adele Blazer and Vivienne Trousers 4. Sand Copenhagen Cashmere Coat 5. Kennel & Schmenger Cleo loafers 6. Dea Kudibal Jasmina Blouse 7. Van Kukil Reese sweater 8. Karl Donoghue Mittens
From the path to the pub - we’ve got you covered. Stay adventurous. Stay chic.
1. BRGN Duskregn Short Trench 2. GLAS Eyewear Chloe Sunglasses 3. Bitte Kai Rand Fukkura trousers 4. BRGN Black High Boots 5. Campomaggi Kura Backpack
For the glamorous, social butterflies and the life of the party this Christmas- these are the stand out styles that will get heads turning!
1. Dea Kudibal Olivia Jacket 2. Isabelle Blanche Dress 3. Caroline Svedbom Diana Earrings 4. Kennel & Schmenger Greta flats in Schwarz 5. Campomaggi Afrodite Bag 6. Valérie Khalfon Sequin Gilet
Select your perfect stocking stuffer combination with pieces for every personality.
1. Bitte Kai Rand Flower Brooch 2. BRGN Solregn Cap 3. Sand Copenhagen Cashmere Scarf 4. Caroline Svedbom Perfume 5. Caroline Svedbom Jewellery Organisers 6. Campomaggi Edera Purse 7. GLAS Eyewear Tassle 8. Edblad Ivy Chain Bracelet 9. Edblad Crest Studs
Written by: Sinead Ormiston
As we try to cling onto the end of the warmer days, we found ourselves gifted with a surprisingly sunny Autumn afternoon - the perfect setting for our SS25 Press Day.
The dream team. ❤️
It was a privilege to showcase collections from Bitte Kai Rand, Caroline Svedbom, Campomaggi, Edblad, Sand Copenhagen and Van Kukil to our community of press, stylists and influencers. The vibrant energy of the day matched our guests who joined us to explore the newness in our SS25 collections ahead of the season.
The day was elevated by a pampering experience from Shoreditch Nails as we hosted a pop up nail bar in our showroom for an extra special treat for our guests.
We truly appreciate everyone that attended our SS25 Press Day as we love connecting and making memories with our Oldstrom community.
We are so excited for what lies ahead for our incredible brands and the Oldstrom family!
Written by: Sinead Ormiston
Exploring CIFF trade show, an evening with the Dea Kudibal team and trend spotting at the CPHFW shows…
The Oldstrom team outside of CIFF trade show.
We had such a wonderful time in Copenhagen this week, attending CIFF · Copenhagen International Fashion Fair, where our brands MEIMEIJ, Isabelle Blanche, Edblad & Co, Campomaggi, BRGN and BITTE KAI RAND were exhibiting.
Oldstrom sales executives- Gemma and Freya at the Edblad jewellery stand.
As well as exploring the trade show, meeting with brands and customers, and attending a showcase event hosted at the beautiful Dea Kudibal showroom, we also had time to get lots of style inspiration from the runway shows and amazing street style looks!
As our Director Caroline told Drapers: "It is very inspiring to be here. It is a melting pot of fashion – you get a full 360 of fashion [due to the trade show and catwalks taking place at the same time] and it is very inclusive that way.”
We can't wait to return to Copenhagen for the next edition of the show!
Read the full article here: https://lnkd.in/evsbFr2p
Written by: Sinead Ormiston
That's a wrap on another successful SCOOP!
From the 14th to the 16th of July we showcased a selection of our brands' SS25 collections at the trade show in Kensington Olympia including: Caroline Svedbom, Edblad, GLAS, Bitte Kai Rand and Valérie Khalfon, as well as launching two new exciting brands as part of the Oldstrom family: Isabelle Blanche and Vivere.
It was great to see so many of our existing clients, chat with some new faces and experience the love and excitement for our brands!
We look forward to returning to SCOOP for the AW25 edition next February.
Written by: Sinead Ormiston
What to wear to Wimbledon - The Oldstrom style guide.
Chic, stylish, smart, effortlessly cool- this is the vibe we would want to give off if we were fortunate enough to be court-side next week.
If you have managed to snag yourself a ticket and you want to be the best-dressed spectator this Wimbledon season, then you will definitely want to take a look at the Oldstrom style guide below.
Explore the brands: Dea Kudibal, GLAS Eyewear, Edblad, Campomaggi, Kennel & Schmenger
Although there is no specific dress code for women at Wimbledon, smart dress is encouraged meaning a suit would be a go-to choice. We would also recommend sticking to a light and airy colour palette.
This Dea Kudibal combination: Zinsa jacket, Carita trousers and Cristana shirt is smart, clean and crisp with a subtle and cool twist.
Explore the brands: Bitte Kai Rand, GLAS Eyewear, Edblad, Campomaggi, Kennel & Schmenger
Hopefully, we will continue to be blessed with gorgeous sunny weather for the event, in which case you will need to plan your outfit accordingly.
A linen jumpsuit, dress or set will be light and comfortable for a day outside in the heat, while a big pair of sunglasses can double up as a sun protector and as a style statement.
Explore the brands: Sand Copenhagen, GLAS Eyewear, Caroline Svedbom, Campomaggi, Kennel & Schmenger
A blazer is always recommended for any event in the UK, just in case the temperature drops… and no one does classic blazers better than Sand Copenhagen!
Complete your look with fun, summery accessories like the Ocean Pearl Earrings from the Caroline Svedbom Resort collection, along with a big stack of matching bracelets of course.
The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.
Take a look at what we have been up to recently over on our socials and in the highlights below.
LAUNCHING GLAS EYEWEAR AT TOP DRAWER
Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.
MEETING BITTE AND MICHAEL KAI RAND
At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.
SCOOP TRADESHOW - AW24 EDITION
In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)
ROAD-TRIPPING AROUND IRELAND
At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.
Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.
Here are our key takeaways after completing another busy selling season. This is Autumn/ Winter 2024 wrapped!
THE KEY COLOURS:
Across all of our brands’ collections, we noticed a repeating theme of rich tones of chocolate brown- an easy colour to style and a bit more interesting and elegant than navy or black, we are happy to see that brown is back.
After rising in popularity at the end of 2023, it also seems that the pop of red is here to stay! This season the tone of red is more rusty and very Autumn / Fall appropriate.
Finally, we started to see some playful pops of pastel within all the dark wintery tones. Mint being a big player, as well as cool tones of blue, yellow and pink. We believe this will help the collections to seamlessly transition into the SS25 season.
THE DESIGN FEATURES:
In the Autumn/ Winter collections the bow continues to reign supreme and if you ask Mei MeiJ then they would say the bigger the better! We love this super cute trend and we are glad to see it featured in new and interesting ways.
But if bows aren’t your thing then maybe corsages and big, fabric flowers are. You can find variations of this design feature in the AW24 collections from Dea Kudibal, Mei MeiJ and Bitte Kai Rand.
These little design accessories are a great add-on to all the skirts and tailoring that seem to be the most popular styles of clothing across the collections.
THE BESTSELLERS:
Accessories in general were a strong category for us this season. This is an area that we have focussed in on recently- finding new, premium brands that we know our customers will love. In AW24 we added GLAS Eyewear and Edblad Jewellery to our Oldstrom portfolio and due to great margins and unique, reactive product offerings, these new brands seem to have been a big hit!
In the world of footwear, the ballet pump continues to be a winning style. We loved how Kennel & Schmenger took this trend and continued to play with it in interesting ways: from animal print and tweed variations, to stud embellishments and pointed toes.
Finally, we couldn’t round up an Autumn/ Winter season without speaking about the outerwear. Due to warmer climates and rainy forecasts becoming the norm, customers are opting for lighter jackets rather than heavy, padded winter coats. The Monsun from BRGN continues to be our most popular shape- a stylish, flattering option that will also keep you happy and dry no matter the weather.
Copenhagen Fashion Week is almost here and we wouldn’t want you to miss out on the chance to preview our brands’ Autumn Winter 2024 collections. So, we have pulled together all the information you need to plan your trip’s itinerary.
CIFF : 31st January - 2nd February
Bella Center - Center Boulevard 5, Copenhagen.
CIFF X Office Party: Thursday 1st February | 9pm - 2am
Halmtorvet 11, 1700 Copenhagen.
A special event for all brands, press and buyers to get together and celebrate the new season!
Showroom appointments: 29th - 2nd February
Dea Kudibal and Sand Copenhagen
(Get in touch for more information).
