THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.






Oldstrom Christmas Gift Guide 2023

The Oldstrom team have been getting excited when thinking ahead to Christmas! We wanted to share some of the items we would love to find under the tree, just in case you needed some inspiration ahead of your festive shopping sprees.

 

FOR HER

This Clorissa Coat in Oyster Grey from Dea Kudibal is a gift that she will treasure for years and years.

The cosiest of knits from Odd Molly.

You can’t go wrong with jewellery! We love this Gold Plated Ring with Amethyst from Carré Jewellery.

 

The Agnese cross-body bag with rivets is a beautiful, classic gift option from Campomaggi.

 

FOR HIM

Treat him to a 100% waterproof and super stylish Sludd Coat in Dark Navy from BRGN.

Easy, premium quality pieces from Sand Copenhagen like the Pre State Shirt in Medium Blue.

A cooler gift than Sheep Inc… we haven’t seen it!

Real leather accessories that just get better with wear!

The Giove Backpack from Campomaggi is a super sleek option.

 

SECRET SANTA

Make the receiver of your gift feel super special this Christmas with a personalised gift like this keyring from Campomaggi.

A practical and fun gift, with multiple colour combo’s to choose from- The Scarf from Sheep Inc.

A bestseller from BRGN- The Solregn Cap.

The perfect way to store your jewellery pieces- Caroline Organiser from Caroline Svedbom.

 

PETS

Your pet deserves a present too this Christmas and there is nothing cuter than a Dog Coat from BRGN.

VK CASHMERE AW21 LOOKBOOK

Having recently hired our own in house photographer, we headed to Hampstead Heath to shoot some content for one of our brands, VK Cashmere for their AW21 collection lookbook. As sustainability is at the heart of the brand’s identity, we focused on capturing earthy tones and a love and closeness to nature.

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