Introducing SS26 at Oldstrom Agency!
As we step into the SS26 season, Oldstrom remains committed to curating collections that inspire—and more importantly, support the evolving realities of today’s retail landscape.
Margins are tighter. Consumer behavior is shifting. The market is demanding more from all of us. In this climate, timeless, commercial, and high-quality design isn’t just appreciated—it’s essential.
SS26 is our response to that challenge:
✔️ Wearable, sellable collections with no compromise on style
✔️ A focus on purpose, longevity, and modern sensibility
✔️ Thoughtful additions to our brand portfolio
We’re proud to welcome three standout brands to the Oldstrom portfolio this season::
✨ MSCH COPENHAGEN – Elevated Scandinavian essentials with strong commercial appeal
👜 DAY ET – Refined, functional accessories for work, travel, and everyday life
🧺 STEAMERY – Premium garment care tools that champion sustainability and smarter consumption
MSCH COPENHAGEN
The Danish fashion brand rooted in feminine Scandinavian simplicity. Their design inspiration comes from the rich heritage of Nordic countries.
Easy to wear, timeless, feminine coolness.
High quality, Scandinavian simplicity
Commercial collections with a sharp price point
DAY ET
The brand for people on the move, elevating everyday life.
Combining timeless Scandinavian design with a playful approach and attention to detail, Day ET creates products that blend functionality with effortless style – from bags and suitcases to travel accessories.
STEAMERY
Clothing care essentials designed in Scandinavia.
Steamery is on a mission to modernise the centuries-old tradition of textile care, by giving you the very best tools to love and care for your clothes and home textiles. Making them look like new, so that they can last much longer.
