We are now coming to the end of our SS27 collection kick-off meetings, we've had an exciting first look at the collections that will shape next spring and summer and we are buzzing with fresh inspiration for the new season. With so many standout elements to the new collections, we wanted to curate our thoughts: from top trends to key colours and product shapes that will define the fashion landscape.
Style with Personality
If there's one overarching message from SS27, it's this: fashion is becoming more personal and the encouragement of confidence is paramount. This season is about creating a look that feels uniquely your own. Accessorising are a must, with silk scarves, neck ties, statement bags and clever layering adding individuality to even the simplest ensembles. Think scarves or outer layers tied around the waist, layered over shoulders and handbags adorned with bag charms for an effortless finishing touch.
Brands featured above (left to right): Vi.ve.re, MSCH Copenhagen, Day Et, Mei MeiJ
The Return of Power Dressing
Strong tailoring is making a statement once again.
Inspired by the renewed fascination with historic fashion moments and what some are calling ‘The Miranda Effect’ after the popular revival of The Devil Wears Prada. SS27 embraces sharp silhouettes, structured blazers, clean lines and polished separates that feel both powerful and feminine.
Maximalism has a Sister- Welcome “Miximalism”
A term recently coined by WGSN - “miximalism" is the buzzword for SS27.
This is the mixing of architectural silhouettes, rich layered textures, grounding tones mixed with a mood-boosting colour palette or decorative prints to create outfits full of personality and a sense of joyfulness and optimism.
Above: SS27 Campaign image from Vi.ve.re
The Colours of SS27
Colour plays a leading role next season, balancing soft neutrals with energetic brights.
Leading the palette is ‘Whisper White’, Pantone's key colour for SS27. Clean, calming and endlessly versatile, it provides the perfect canvas for the season's richer shades.
Alongside ‘Whisper White’ expect to see:
Lots of Lemon yellow and ‘Pop Pink’
WGSN & Coloro’s Colour of the year ‘Luminous Blue’ from cornflower to cobalt. These bright, bold hues are emotive, and feed into a desire for escapist fun and optimism.
Green will continue from AW26. Renewed for SS27, in shades of Khaki, Army green and Olive.
‘Energy Orange’ evolving into warm cinnamon tones are the grounded, nature-inspired pigments that will offer balance and a calming contrast to the season's brighter hues.
ABOVE: WGSN and Coloro's Key Colours for SS27
Texture Takes Centre Stage
SS27 is a tactile season in which fabric becomes just as important as silhouette.
Expect romantic lace, soft fringing and tassels that add movement and dimension. Denim continues to be a strong category, appearing in fresh washes and contemporary cuts, while oversized florals and expressive prints bring personality to dresses, blouses and separates.
Brands featured above: Vi.ve.re, Dea Kudibal, Day Et, MSCH Copenhagen
The New Silhouettes
Volume remains an important design feature, but it's more refined than in previous seasons.
Rather than oversized proportions for the sake of it, designers are embracing carefully controlled volume and designed proportions that feel modern and flattering.
The hero shapes that will continue in the Spring season include:
Barrel-leg trousers are an industry favourite that remain effortlessly cool
Balloon silhouettes will bring soft volume to trousers, skirts, dresses and sleeves.
Brands featured above (from left to right): Vi.ve.re, Vi.ve.re, Mei MeiJ, MSCH Copenhagen
Our Take
SS27 feels optimistic, expressive and refreshingly individual. It celebrates personal style through colour, texture and thoughtful styling, while balancing bold statements with timeless tailoring.
We can't wait to share the new season with you!
