OUR AW26 PRESS PREVIEW DAY

April 27, 2026

Some 📸 from our recent AW26 preview day!

It’s that time of year again when we open our doors to our Oldstrom community of press, stylists, and influencers, this time for an exclusive preview of our AW26 collections.

As always, it was a pleasure showing off our curated selection of premium brands and their latest collections, including Caroline Svedbom, Campomaggi, Day Et, MSCH Copenhagen, Bitte Kai Rand and Mei MeiJ.

A massive thank you to everyone who joined us on the day. It’s always so good to see familiar faces and friends of Oldstrom, and also grow our Oldstrom community 🫶

Photographer: @emreidphotography

What will be HOT 🔥 in AW26?!

February 18, 2026

A list of key trends coming in the Autumn-Winter season, curated by the Oldstrom team.

Bambi print & fuzzy, furry textures

(Brands featured: Vi.ve.re, Kennel & Schmenger, Mei MeiJ

2. Oversized, Slouchy shoulder bags

3. EXTRA SPECIAL, DETAILED KNITS

(Brands featured: Van Kukil, Bitte Kai Rand)

4. Rich chocolate & purple tones

(Brands featured: Eleh, Dea Kudibal, MSCH Copenhagen)

KICKING OFF THE AW26 SEASON! 🌟

January 9, 2026

As we begin a new year, Oldstrom Agency remains deeply committed to curating collections that inspire creativity while supporting the realities of today’s retail landscape. The past seasons have not been without challenge, and in that environment, the value of timeless, commercial, and high-quality products has become more important than ever.

Looking back at SS26, our highlight of the season was definitely adding three standout brands to the Oldstrom portfolio: MSCH Copenhagen , DAY ET and Steamery . Each was selected with intention - chosen for its relevance, longevity, and ability to perform at retail. We believe the best design is both beautiful and dependable, and that’s exactly what the SS26 season delivered.

As we move into the AW26 season, we are especially excited to welcome ELEH to the Oldstrom family. ELEH is contemporary femininity - a womenswear brand born from the idea of redefining everyday clothing, with a focus on quality materials and timeless silhouettes. Rather than chasing trends, ELEH looks to what endures: essence, craftsmanship, and design that transcend seasons, shapes, and change.

We are proud of the premium portfolio we have built and even more excited to present the new collections to you in the weeks ahead. AW26 at Oldstrom is an edit of brands that offer a clear purpose, a fresh look, fantastic margins and superior quality.