As we begin a new year, Oldstrom Agency remains deeply committed to curating collections that inspire creativity while supporting the realities of today’s retail landscape. The past seasons have not been without challenge, and in that environment, the value of timeless, commercial, and high-quality products has become more important than ever.
Looking back at SS26, our highlight of the season was definitely adding three standout brands to the Oldstrom portfolio: MSCH Copenhagen , DAY ET and Steamery . Each was selected with intention - chosen for its relevance, longevity, and ability to perform at retail. We believe the best design is both beautiful and dependable, and that’s exactly what the SS26 season delivered.
As we move into the AW26 season, we are especially excited to welcome ELEH to the Oldstrom family. ELEH is contemporary femininity - a womenswear brand born from the idea of redefining everyday clothing, with a focus on quality materials and timeless silhouettes. Rather than chasing trends, ELEH looks to what endures: essence, craftsmanship, and design that transcend seasons, shapes, and change.
We are proud of the premium portfolio we have built and even more excited to present the new collections to you in the weeks ahead. AW26 at Oldstrom is an edit of brands that offer a clear purpose, a fresh look, fantastic margins and superior quality.
We very much look forward to welcoming our partners to our Shoreditch showroom soon and sharing the season ahead!
Team Oldstrom 💫