Another short but sweet trip to Copenhagen is complete, and we leave feeling excited for the season, inspired to change up our wardrobes, and still daydreaming about the cardamom buns, of course! Here’s everything we got up to…
Our Tuesday was spent exploring the summer edition of CIFF trade show, where our brands Edblad, Glas, Campomaggi, Meimeij, Bitte Kai Rand, and Day ET showcased their SS26 collections. The show had such a great energy and we were especially impressed by the experiential elements that showcasing brands were offering at their stands. {The Edblad-branded pick’n’mix station was probably our most visited spot.}
The excitement of the day was capped off with a gorgeous dinner with the Edblad team, celebrating the brand’s successful international expansion so far and looking forward to an even brighter future for the premium, Scandi jewellery brand.
On Wednesday, the team split up, with Caroline and Lucy heading off to the Day ET pop-up shop featuring a beautiful display of the new collection’s key pieces and an intimate Tarot reading for guests.
We couldn’t be more excited about this new brand at Oldstrom! Day ET adds an unmistakable polish to our accessories offering, with signature bags and functional designs that meet the moment, whether for work, travel, or everyday use.
Meeting with the teams from our international brands and taking the time to discover exciting new labels around the show are always major highlights of this trip - An invaluable few days for connection, inspiration and market research during the SS26 season!
