SS26 AT OLDSTROM: A season defined by timeless, commercial, and high-quality design.

Introducing SS26 at Oldstrom Agency!

As we step into the SS26 season, Oldstrom remains committed to curating collections that inspire—and more importantly, support the evolving realities of today’s retail landscape.

Margins are tighter. Consumer behavior is shifting. The market is demanding more from all of us. In this climate, timeless, commercial, and high-quality design isn’t just appreciated—it’s essential.

SS26 is our response to that challenge:
✔️ Wearable, sellable collections with no compromise on style
✔️ A focus on purpose, longevity, and modern sensibility
✔️ Thoughtful additions to our brand portfolio

We’re proud to welcome three standout brands to the Oldstrom portfolio this season::
✨ MSCH COPENHAGEN – Elevated Scandinavian essentials with strong commercial appeal
👜 DAY ET – Refined, functional accessories for work, travel, and everyday life
🧺 STEAMERY – Premium garment care tools that champion sustainability and smarter consumption

MSCH COPENHAGEN

The Danish fashion brand rooted in feminine Scandinavian simplicity. Their design inspiration comes from the rich heritage of Nordic countries.

  • Easy to wear, timeless, feminine coolness.

  • High quality, Scandinavian simplicity

  • Commercial collections with a sharp price point

DAY ET

The brand for people on the move, elevating everyday life.

Combining timeless Scandinavian design with a playful approach and attention to detail, Day ET creates products that blend functionality with effortless style – from bags and suitcases to travel accessories.


STEAMERY

Clothing care essentials designed in Scandinavia.

Steamery is on a mission to modernise the centuries-old tradition of textile care, by giving you the very best tools to love and care for your clothes and home textiles. Making them look like new, so that they can last much longer.


📖 Explore the full season in our SS26 Magazine: https://lnkd.in/dNp5kFja

BRUNCH WITH BITTE AND FRIENDS

Last Thursday our PR girls hosted Brunch with Bitte & Friends! We invited some of our Bitte Kai Rand ambassadors for a morning of brunching, chatting and styling with Bitte’s new SS25 and HS25 collections.

Photographer: @leahdaviesphotography

Photographer: @leahdaviesphotography

It was a wholesome morning as we spent time with some of our favourite influencers! It is safe to say they really inspired us with their vibrant style and uplifting energy - standing as a reminder of the power of authenticity, kindness and meaningful connections in the industry. This is why we love our Oldstrom community.

See the full street style gallery below:

Photographer: @leahdaviesphotography

Written by: Sinead Ormiston

COPENHAGEN ROUND UP

Mia and Beanie just returned from a short but sweet trip to Copenhagen — here’s what they got up to…

First, they stopped by the CIFF trade show, where our brands Edblad, Glas, Campomaggi, Meimeij, Bitte Kai Rand, and BRGN showcased their latest collections. The show was packed with innovation and fresh ideas, making it a significant meeting point for key accounts. Beanie also made a visit to the Mandatory trade show to connect with the team at Isabelle Blanche Paris. The strong international presence in Copenhagen reflected the industry’s confidence in both Ciff and Mandatory, and Oldstrom was proud to have so many of our brands represented. 

On Tuesday evening, Beanie attended a private event with Dea Kudibal for the launch of their Autumn 2025 collection. Joined by 18 of our UK customers, she experienced a live catwalk, styling session, and an inspiring speech from Dea Kudibal herself. It was such a special evening, made even better by sharing it with our buyers.

Meeting our international Oldstorm family and discovering exciting new brands was a major highlight. This trip was invaluable for inspiration and market research ahead of the AW25 selling season. Next stop… SCOOP!

Written by: Sinead Ormiston

AW25 COLOUR GUIDE

As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season. 

The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.

 

FUTURE DUSK

Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.

Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.

 

CELESTIAL YELLOW

With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.

 

CHEERY LACQUER

A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.

 

TRANSFORMATIVE TEAL

Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.

Written by: Sinead Ormiston

GUIDE TO COPENHAGEN

2025 - the year of newness! As the AW25 season approaches, Copenhagen presents itself as an attractive hub for new opportunities. On that note, Oldstrom has created a fresh guide to Copenhagen from where to stay to where to eat - this is a must save post.

 

BAKERIES ON BAKERIES

Denmark is infamous for its first-class patisseries, and a trip to Copenhagen would not be complete without testing out their universally-loved sweet treats. The Creative Director of one of Copenhagen’s most renowned bakeries, Hart Bageri, says that; “There’s a deep connection between culture and food, especially baked goods in Denmark, and it’s a country that empowers you to enjoy a conversation with a colleague, friend or family member over a shared treat”. Here are our top bakeries you need to try:

 

EATS

Sticking to the theme of food, our next category is where to eat! Copenhagen is the Nordic city with the most Michelin star restaurants and has an up and coming street food scene. Not to mention the Danes are known for having some of the highest quality fresh fish and organic produce, making Copenhagen the ultimate foodie Mecca. From open-sandwiches to high dining - this is where we recommend:

 

WHERE TO STAY

We all know fashion never sleeps (but we do) and after the chaos of Copenhagen you need a place to rest your head. Oldstrom has tried and tested these boutique hotels and we can confirm that you will be in good hands. Explore places to stay:

 

FIKA:


In typical Scandi style, we had to include the best coffee spots to take a moment for Fika. Fika is a traditional cultural practice originating from Sweden that means to take a moment to appreciate life, check in with friends and family, typically with a coffee in hand. Copenhagen has a variety of first class breweries across the city, it was tough but we managed to narrow down coffee shops that are worth a visit:

Please do let us know if you try any of our recommendations. Happy buying!

Written by: Sinead Ormiston

2024 WRAPPED

Here we are again - it’s that time of year when we start thinking about the new year and the exciting plans awaiting us in 2025. But before we get ahead of ourselves, let’s take a moment to reminisce and appreciate the incredible milestones that 2024 brought us. So, without further ado, here is Oldstrom’s 2024 recap!

 

THE YEAR OF NEWNESS:

In response to the competitive nature of the fashion industry, we diversified our portfolio to bring a unique point of differentiation and fresh energy to the agency. This year we welcomed Edblad, Glas, Vivere and Isabelle Blanche to our lineup. Watching these individual brands grow over the past year has been so rewarding. Their distinct aesthetics have infused a sense of innovation and provided a competitive edge in the marketplace.

 

POSITIVE MARKET REACTIONS:

There’s no denying that 2024 was a year of uncertainty across the fashion landscape. The economic, environmental and socio-cultural instabilities created a volatile market. Despite this, we’re proud to share the outstanding reception to MeiMeiJ’s debut season in stores! Our contemporary Italian brand thrived in the UK market, with the SS24 collection receiving exceptional commercial success.

 

SUCCESSFUL SCOOPS:

No year-end recap would be complete without a nod to our seasonal appearances at Scoop. The trade show provided an invaluable platform to showcase our brands, strengthen relationships with our community, and connect with exciting new prospects. A standout moment this year was when Valérie Khalfon stole the show during the SS25 Scoop season, earning widespread acclaim. Seeing our clients resonate with our brands as much as we do is always a deeply fulfilling achievement.

 

OLDSTROM GOES TO IRELAND:

This year we hosted our very first-ever showroom popup in Ireland! The team had a hugely productive trip, meeting with our Irish clients on their home turf and showcasing some of our exclusive collections. We also conducted in-store visual merchandising training for local retailers, further strengthening our relationships. The trip was a resounding success, and it’s always a pleasure connecting with our Oldstrom community across the pond.

 

PROUD PRESS DAYS:

Amid our busy wholesale seasons, we hosted two buzzing Press Days at our Shoreditch showroom. Welcoming members of the press, stylists and influencers, we offered an exclusive preview of our upcoming collections. These events are always a highlight, allowing us to connect in person with the wider Oldstrom network and continue growing our community!  The turnout of both events were a hit, with a combined reach of 5.6 million - a result we are incredibly proud of!

 

WINNER WINNER:

This one may be our proudest moment of the year: Edblad was nominated as Best New Jewellery Brand of the Year, and Oldstrom itself was nominated for best agency of the year at the Boutique Magazine Star Awards. We could not be more delighted with the outcome as we walked away with not one, but two wins! Ending the year on such a high note has been deeply gratifying, and we’re endlessly grateful for the unwavering support of our community.

Here’s to a fruitful 2024 and cheers to a prosperous 2025!

Written by: Sinead Ormiston

OLDSTROM'S CHRISTMAS WISHLIST

“What do you want this Christmas?”

Curating your own Christmas Wishlist has no one-size-fits-all formula. So to inspire your own Wishlist, we’re sharing what’s topping or team’s holiday dreams this year. From practical picks to fun indulgences, there is something for everyone!

 

FREYA’S PICK

Pictured: Sand Furi Jacket

 

MIA’S PICK

Pictured: Edblad Flowy Bangle in Gold

 

JULIE’S PICK

Pictured: Bitte Kai Rand Lacquer Long Coat

 

LOIS’ PICK

Pictured: BRGN Hiking Boots

 

CAROLINE’S PICK

Pictured: Edblad Flowy Bangle in Steel

 

LUCY’S PICK

Pictured: Campomaggi Bella Di Notte Rhinestone Bag

 

BEANIE’S PICK

Pictured: Caroline Svedbom Rosita Earrings in Gold

 

SINEAD’S PICK

Pictured: Isabella Blanche Sequin Blazer in Black

 

We hope your Wishlist has inspired you to find the perfect gift for you and your loved ones! Here’s to a season filled with joy, warmth, and unforgettable moments.

Happy Holidays from Team Oldstrom! x

Written by: Sinead Ormiston

EVERYTHING WE HAVE BEEN UP TO IN MAY

In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.

AN EXCLUSIVE SHOPPING EVENT

Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.

It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.

WINTER 24 AND PRE-SPRING 25 COLLECTIONS

This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.

A TRIP TO MILAN

Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.

A SCOTTISH ROAD TRIP

Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.

A 20TH ANNIVERSARY CELEBRATION!

The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.

Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!

OLDSTROM AW24 PRESS DAY

On the 24th of April, we hosted our AW24 press day at our showroom in Shoreditch!

It was such a wonderful day showcasing the latest collections from all of our beautiful brands including Edblad, GLAS Eyewear, Campomaggi, Dea Kudibal, Mei MeiJ, Bitte Kai Rand, Sand Copenhagen, Caroline Svedbom and Van Kukil.

An exciting guest list including key press, influencers and stylists, all brought the best vibes to the event and made the day a joy to host!

 

We look forward to doing it all again at the end of the SS25 season 😊

THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.






PLAN YOUR VISIT TO SHOREDITCH

OUR SHOWROOM

Oldstrom Agency- 77 Leonard Street, Shoreditch, London, EC2A 4QS

We have created a vibrant, centrally located showroom, with a friendly and relaxed atmosphere to ensure our clients can experience products in person and as a result, fully appreciate their value.

Nearest tube and train stations: Old Street, Shoreditch High Street and Liverpool Street Station.

directions

WHERE TO EAT

in Shoreditch, the options for drinking and dining out are truly endless. Below are just a couple of our current top recommendations.

The Clove Club

The clove club is a relaxed fine dining restaurant set in the historic rooms of the Grade II-listed Shoreditch town hall.

Led by chef-patron Isaac Mchale, they serve a seasonal tasting menu featuring modern, elegant dishes. The Cove Club places a great emphasis on sourcing the best produce the British Isles has to offer, showcased in dishes inspired by Isaac’s culinary memories and travels.

WEBSITE

Llama Inn

Chef Erik Ramirez brings his Pisco disco from New York to The Hoxton hotel’s rooftop.

The Llama Inn is a freewheeling, modern approach to Peruvian cooking, with an exciting menu of ceviche, small plates, sharing dishes, natural wine and standout cocktails.

Open Wednesday to Sunday for lunch and dinner, Llama Inn is a full dining experience for any occasion.

WEBSITE

WHERE TO STAY

Below we have listed two premium, local hotels that are a short-walks distance from our showroom and are both conveniently located for exploring the East London area.

One Hundred Shoreditch

The social heart of Shoreditch- This independent hotel is situated in a key position along Shoreditch High Street and is home to six restaurants and bars, including a rooftop bar and terrace with panoramic views over East London.

The Rooftop bar takes inspiration from Palm Springs and feels like a playful, Californian escape in East London with its pink colour scheme, lush succulents, cacti and an outdoor rooftop terrace.

WEBSITE

Hart Shoreditch

Hart Shoreditch Hotel London, Curio Collection by Hilton draws inspiration from the area’s rich industrial history and combines this with beautiful craftsmanship.

Dine in at the hotels new pop-up restaurant experience- Mostrador or at Tavla bar which by day offers Turkish coffee and by night hosts a DJ and cocktails.

WEBSITE
 

Head to our ‘EXPLORE THE AREA’ page for more recommendations like where to explore, where to shop and where to get pampered.

We hope you enjoy your trip to East London. See you soon!

Dea Kudibal - Taking care of your premium silk

Designed and created by the designer herself, Dea Kudibal stretched her creative flair from a young age, being brought up by a family of artists. In 2003 the brand started by selling beautiful silk scarves and quickly developed into a beautiful clothing line. The signature stretch silk quality, combined with ethnic prints and handmade details makes this brand a must-have!

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The stretch silk quality has become a signature for Dea Kudibal and while most silk is recommended to be dry clean only, Dea Kudibal’s luxury and high quality, along with the great durability has made the stretch silk super easily maintainable, you can simply machine wash all Dea Kudibal Silks! If you choose to machine wash then do so on a slow silk setting at a maximum of 30 degrees, always best to wash with cold water!

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However, if you choose to hand wash the pure stretch silk do so at a maximum of 40 degrees to not damage the silk. When doing so always make sure there is no bleach in the detergents and that it is suitable for silk fabrics. It is very important to make sure that you turn your silk inside out and do not scrub or stretch the silk while wet, this can result in the silk stretching and losing its shape. Instead of scrubbing to get the stains out we say leave the garment in the water to soak for up to 30 minutes, this is plenty of time to release all dirt and oils from the fabric.

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Wet silk is super fragile and will stretch if hung on a hanger so to dry the silk garments best to lay them flat and air dry. If you wish to speed up the drying process lay the silk garment flat in between 2 cotton towels this way they will help absorb the moisture from the silk.

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Once dry, do not iron the silk, the heat will damage the soft fabric fibers. The high quality of the Dea Kudibal silk means you shouldn’t need to iron the garment however If there are some stubborn wrinkles you wish to remove then steaming slowly in a downwards motion will relax the silk fibers and even out any wrinkles, soon as that is done your Dea Kudibal silk garments will be looking fresh and new ready!



Odd Molly SS21 - Immediate Stock

Odd Molly’s Summer Collection 2021 is a journey through places, dreams, culture and time.

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It’s a journey to explore new ways to express yourself, to fulfill your dreams, to discover what actually matters and also to find the place where you feel most alive.

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Isabelle Dress

This is a dress to shine in! The colorful Odd Molly Isabelle Dress has an all over print and lovely details that give it a bohemian style.

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It comes in four fantastic colors: Living Coral, Apricot Tan, Light Powder and Rose.

Immediate Stock Available

Myrtle Dress

Myrtle Dress is an organic cotton dress. It has an all over print and smock at the upper body, which gives it a gorgeous fit.

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This garment is made from organic cotton, grown using alternative methods that have less impact on the environment, without chemical fertilisers or pesticides, and is not genetically modified. This is positive for the soil and also provides a better working environment for the farmers.

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Holly Pants

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The Odd Molly Holly Pants have a flared style that's not just cool but also very flattering. They are made in a corduroy fabric and come in two colors: Pink Mauve and Steel Grey.

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Love Pink Mauve and Steel Grey but don't fancy a pair of new pants? Then why not opt for the perfect alternative, the holly-skirt!

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oddmolly.com

Contact Information

Email: stephanie@oldstrom.com

Campomaggi AW18

New to the AW18 portfolio are the gorgeous bags from Italian brand Campomaggi. Handmade in Tuscany these are a truly unique. It is the kind of special bag you expect to find in a small boutique and that will last you a lifetime. In fact, they only get better with age!

The brand is stocked at Merci in Paris, Barneys in New York, Jules B in Newcastle and Square in Bath to name a few.....

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