Over the past three weeks, Team Oldstrom has been on the ground in Copenhagen and Stockholm, connecting with our exceptional brand partners as we gear up for the SS26 wholesale season. From energising collection reviews to meaningful, forward-looking conversations, this trip was a powerful reminder of why we’re passionate about this industry - especially now, as premium fashion reclaims its place with fresh vitality and creative intent.
Caroline, Beanie and Julie with Dea Kudibal
Our first stop in Stockholm brought us to the vibrant world of Caroline Svedbom. Renowned for her bold glamour and signature colour stories, the SS26 collection dazzles with statement jewellery that radiates joy, individuality, and strength. It’s a powerful celebration of self-expression through design. Next, we visited Edblad, where minimalism meets refined modernity. Their latest collection encapsulates the essence of Scandinavian design: simplicity, function, and timeless beauty, woven together with an effortless elegance
Then it was off to Copenhagen, where we were delighted to officially welcome MSCH Copenhagen to the Oldstrom brand family. Their energy was palpable, and their vision for SS26 feels both elevated and unmistakably current. Expect a curated offering of premium essentials, designed for today’s modern woman - sophisticated, versatile, and grounded in the spirit of Scandinavian minimalism.
We also had the pleasure of previewing the SS26 collection from Bitte Kai Rand, a masterclass in confident silhouettes, rich textures, and captivating colour palettes. It’s a thoughtful collection, designed with purpose and grace. To conclude the trip, we joined Dea Kudibal for a memorable dinner and collection presentation. We left truly inspired - not only by the poetic elegance of the pieces but also by the warmth and creative vision behind the brand.
Team Oldstrom returned energised and creatively charged. There is a new wave of optimism flowing through the world of premium fashion - a shift toward design with depth, clarity, and character. SS26 is shaping up to be one of our most exciting seasons yet!
Written by: Sinead Ormiston