A list of key trends coming in the Autumn-Winter season, curated by the Oldstrom team.
(Brands featured: Vi.ve.re, Kennel & Schmenger, Mei MeiJ
(Brands featured: Day Et, Campomaggi)
(Brands featured: Van Kukil, Bitte Kai Rand)
(Brands featured: Eleh, Dea Kudibal, MSCH Copenhagen)
Over the past three weeks, Team Oldstrom has been on the ground in Copenhagen and Stockholm, connecting with our exceptional brand partners as we gear up for the SS26 wholesale season. From energising collection reviews to meaningful, forward-looking conversations, this trip was a powerful reminder of why we’re passionate about this industry - especially now, as premium fashion reclaims its place with fresh vitality and creative intent.
Caroline, Beanie and Julie with Dea Kudibal
Our first stop in Stockholm brought us to the vibrant world of Caroline Svedbom. Renowned for her bold glamour and signature colour stories, the SS26 collection dazzles with statement jewellery that radiates joy, individuality, and strength. It’s a powerful celebration of self-expression through design. Next, we visited Edblad, where minimalism meets refined modernity. Their latest collection encapsulates the essence of Scandinavian design: simplicity, function, and timeless beauty, woven together with an effortless elegance
Then it was off to Copenhagen, where we were delighted to officially welcome MSCH Copenhagen to the Oldstrom brand family. Their energy was palpable, and their vision for SS26 feels both elevated and unmistakably current. Expect a curated offering of premium essentials, designed for today’s modern woman - sophisticated, versatile, and grounded in the spirit of Scandinavian minimalism.
We also had the pleasure of previewing the SS26 collection from Bitte Kai Rand, a masterclass in confident silhouettes, rich textures, and captivating colour palettes. It’s a thoughtful collection, designed with purpose and grace. To conclude the trip, we joined Dea Kudibal for a memorable dinner and collection presentation. We left truly inspired - not only by the poetic elegance of the pieces but also by the warmth and creative vision behind the brand.
Team Oldstrom returned energised and creatively charged. There is a new wave of optimism flowing through the world of premium fashion - a shift toward design with depth, clarity, and character. SS26 is shaping up to be one of our most exciting seasons yet!
Written by: Sinead Ormiston
Mia and Beanie just returned from a short but sweet trip to Copenhagen — here’s what they got up to…
First, they stopped by the CIFF trade show, where our brands Edblad, Glas, Campomaggi, Meimeij, Bitte Kai Rand, and BRGN showcased their latest collections. The show was packed with innovation and fresh ideas, making it a significant meeting point for key accounts. Beanie also made a visit to the Mandatory trade show to connect with the team at Isabelle Blanche Paris. The strong international presence in Copenhagen reflected the industry’s confidence in both Ciff and Mandatory, and Oldstrom was proud to have so many of our brands represented.
On Tuesday evening, Beanie attended a private event with Dea Kudibal for the launch of their Autumn 2025 collection. Joined by 18 of our UK customers, she experienced a live catwalk, styling session, and an inspiring speech from Dea Kudibal herself. It was such a special evening, made even better by sharing it with our buyers.
Meeting our international Oldstorm family and discovering exciting new brands was a major highlight. This trip was invaluable for inspiration and market research ahead of the AW25 selling season. Next stop… SCOOP!
Written by: Sinead Ormiston
As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season.
The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.
Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.
Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.
Pictured: 1. MeiMeiJ. 2. Edblad. 3. Isabelle Blanche Paris. 4. Caroline Svedbom.
With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.
Pictured: 1. Valérie Khalfon. 2. Kennel and Schmenger. 3. Bitte Kai Rand. 4. Isabelle Blanche Paris
A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.
Pictured: 1. Vi.ve.re. 2. Isabelle Blanche Paris. 3. Van Kukil. 4. Bitte Kai Rand
Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.
Written by: Sinead Ormiston
Unwrap the magic of style this season of giving with our curated Christmas gift guide - a chic selection of fashion-forward finds guaranteed to dazzle your nearest and dearest.
These are the unique pieces that will keep the fashion-obsessed people in your life looking fabulous and staying ahead of the trends.
1. Isabelle Blanche Coat 2. Bitte Kai Rand Coat 3. Glas Eyewear Chain 4. Kennel & Schmenger Greta flats in Rosso 5. Edblad - Gallant Necklace, Gallant Earrings and Gallant Ring 6. GLAS Eyewear Elara reading glasses
We love investing in chic, high-quality items that will stand the test of time and we know that you do too! So here are a few of our favourites from the current season’s collections.
1. Caroline Svedbom Paloma Earrings 2. Caroline Svedbom Lily Necklace 3. Vivere - Adele Blazer and Vivienne Trousers 4. Sand Copenhagen Cashmere Coat 5. Kennel & Schmenger Cleo loafers 6. Dea Kudibal Jasmina Blouse 7. Van Kukil Reese sweater 8. Karl Donoghue Mittens
From the path to the pub - we’ve got you covered. Stay adventurous. Stay chic.
1. BRGN Duskregn Short Trench 2. GLAS Eyewear Chloe Sunglasses 3. Bitte Kai Rand Fukkura trousers 4. BRGN Black High Boots 5. Campomaggi Kura Backpack
For the glamorous, social butterflies and the life of the party this Christmas- these are the stand out styles that will get heads turning!
1. Dea Kudibal Olivia Jacket 2. Isabelle Blanche Dress 3. Caroline Svedbom Diana Earrings 4. Kennel & Schmenger Greta flats in Schwarz 5. Campomaggi Afrodite Bag 6. Valérie Khalfon Sequin Gilet
Select your perfect stocking stuffer combination with pieces for every personality.
1. Bitte Kai Rand Flower Brooch 2. BRGN Solregn Cap 3. Sand Copenhagen Cashmere Scarf 4. Caroline Svedbom Perfume 5. Caroline Svedbom Jewellery Organisers 6. Campomaggi Edera Purse 7. GLAS Eyewear Tassle 8. Edblad Ivy Chain Bracelet 9. Edblad Crest Studs
Written by: Sinead Ormiston
Exploring CIFF trade show, an evening with the Dea Kudibal team and trend spotting at the CPHFW shows…
The Oldstrom team outside of CIFF trade show.
We had such a wonderful time in Copenhagen this week, attending CIFF · Copenhagen International Fashion Fair, where our brands MEIMEIJ, Isabelle Blanche, Edblad & Co, Campomaggi, BRGN and BITTE KAI RAND were exhibiting.
Oldstrom sales executives- Gemma and Freya at the Edblad jewellery stand.
As well as exploring the trade show, meeting with brands and customers, and attending a showcase event hosted at the beautiful Dea Kudibal showroom, we also had time to get lots of style inspiration from the runway shows and amazing street style looks!
As our Director Caroline told Drapers: "It is very inspiring to be here. It is a melting pot of fashion – you get a full 360 of fashion [due to the trade show and catwalks taking place at the same time] and it is very inclusive that way.”
We can't wait to return to Copenhagen for the next edition of the show!
Read the full article here: https://lnkd.in/evsbFr2p
Written by: Sinead Ormiston
What to wear to Wimbledon - The Oldstrom style guide.
Chic, stylish, smart, effortlessly cool- this is the vibe we would want to give off if we were fortunate enough to be court-side next week.
If you have managed to snag yourself a ticket and you want to be the best-dressed spectator this Wimbledon season, then you will definitely want to take a look at the Oldstrom style guide below.
Explore the brands: Dea Kudibal, GLAS Eyewear, Edblad, Campomaggi, Kennel & Schmenger
Although there is no specific dress code for women at Wimbledon, smart dress is encouraged meaning a suit would be a go-to choice. We would also recommend sticking to a light and airy colour palette.
This Dea Kudibal combination: Zinsa jacket, Carita trousers and Cristana shirt is smart, clean and crisp with a subtle and cool twist.
Explore the brands: Bitte Kai Rand, GLAS Eyewear, Edblad, Campomaggi, Kennel & Schmenger
Hopefully, we will continue to be blessed with gorgeous sunny weather for the event, in which case you will need to plan your outfit accordingly.
A linen jumpsuit, dress or set will be light and comfortable for a day outside in the heat, while a big pair of sunglasses can double up as a sun protector and as a style statement.
Explore the brands: Sand Copenhagen, GLAS Eyewear, Caroline Svedbom, Campomaggi, Kennel & Schmenger
A blazer is always recommended for any event in the UK, just in case the temperature drops… and no one does classic blazers better than Sand Copenhagen!
Complete your look with fun, summery accessories like the Ocean Pearl Earrings from the Caroline Svedbom Resort collection, along with a big stack of matching bracelets of course.
In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.
AN EXCLUSIVE SHOPPING EVENT
Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.
It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.
WINTER 24 AND PRE-SPRING 25 COLLECTIONS
This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.
A TRIP TO MILAN
Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.
A SCOTTISH ROAD TRIP
Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.
A 20TH ANNIVERSARY CELEBRATION!
The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.
Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!
The Summer social calendar will soon be kicking off with the iconic RHS Chelsea Flower Show- an annual event held at the historic Royal Hospital Chelsea, running from the 21st to the 25th of May.
If you managed to grab some tickets this year, then you might be in need of a little outfit inspiration. Here are a few of our recommendations for event-appropriate looks.
We know, as Miranda would say “Florals for Chelsea Flower Show… groundbreaking” but in this case it really is a perfect match!
A summery, day dress is a great, easy option to nail the smart/casual dress code. Pair with a comfy trainer to get you through the day and some statement jewellery, like these Caroline Svedbom Petite Rope and Anemone styles, to add an extra touch of glamour to the look.
Chelsea Flower Show is the perfect excuse to pull out the linen pieces from summer wardrobe storage.
This set from Sand Copenhagen would be light and comfortable for a day in the sun, but still gives a crisp and sophisticated look, especially when layered with an Italian-tailored, double-breasted cream blazer.
This gorgeous set from the Sand Copenhagen SS24 collection ticks many of the dress code boxes:
Neutral / pastel colours representative of Springtime
Cheerful, floral print
Soft, comfortable material and fit
Dress the look up or down with wedges, sandals or a pair of trainers and finish off with a bag of your choice.
The Caritadea trousers from Dea Kudibal could be the perfect choice if you prefer a more tailored look.
Here the trousers have been styled with the Cassisa Blouse in Datura Cobalt, but the clean and sophisticated cream colour of the trousers will make them easy to style with whatever blouse you choose.
On a really hot day, a straw fedora and a pair of sunglasses would be the perfect accessories to help protect your face from the sun. Here we have also styled the Tusnelda dress from Dea Kudibal with a Verecruz, woven bag from Campomaggi and ‘Holly’ sandals from Kennel & Schmenger for a complete, summer-ready look.
Here are our key takeaways after completing another busy selling season. This is Autumn/ Winter 2024 wrapped!
THE KEY COLOURS:
Across all of our brands’ collections, we noticed a repeating theme of rich tones of chocolate brown- an easy colour to style and a bit more interesting and elegant than navy or black, we are happy to see that brown is back.
After rising in popularity at the end of 2023, it also seems that the pop of red is here to stay! This season the tone of red is more rusty and very Autumn / Fall appropriate.
Finally, we started to see some playful pops of pastel within all the dark wintery tones. Mint being a big player, as well as cool tones of blue, yellow and pink. We believe this will help the collections to seamlessly transition into the SS25 season.
THE DESIGN FEATURES:
In the Autumn/ Winter collections the bow continues to reign supreme and if you ask Mei MeiJ then they would say the bigger the better! We love this super cute trend and we are glad to see it featured in new and interesting ways.
But if bows aren’t your thing then maybe corsages and big, fabric flowers are. You can find variations of this design feature in the AW24 collections from Dea Kudibal, Mei MeiJ and Bitte Kai Rand.
These little design accessories are a great add-on to all the skirts and tailoring that seem to be the most popular styles of clothing across the collections.
THE BESTSELLERS:
Accessories in general were a strong category for us this season. This is an area that we have focussed in on recently- finding new, premium brands that we know our customers will love. In AW24 we added GLAS Eyewear and Edblad Jewellery to our Oldstrom portfolio and due to great margins and unique, reactive product offerings, these new brands seem to have been a big hit!
In the world of footwear, the ballet pump continues to be a winning style. We loved how Kennel & Schmenger took this trend and continued to play with it in interesting ways: from animal print and tweed variations, to stud embellishments and pointed toes.
Finally, we couldn’t round up an Autumn/ Winter season without speaking about the outerwear. Due to warmer climates and rainy forecasts becoming the norm, customers are opting for lighter jackets rather than heavy, padded winter coats. The Monsun from BRGN continues to be our most popular shape- a stylish, flattering option that will also keep you happy and dry no matter the weather.
Make her feel extra special this Mother’s Day 💐 (With help from the Oldstrom gift guide).
Celebrate your Mum this Mother's Day with gifts as special as she is!
The Oldstrom team have pulled together our best suggestions for spoiling your Mother on this special day. Browse through the list below for some shopping inspiration.
THE FAIL SAFE GIFT
A guaranteed winner - The popular Christanadea Blouse from Dea Kudibal is a classic white shirt with a fun twist.
THE GIFT THAT’S A LITTLE BIT OUT OF THE ORDINARY
Give your mum the gift of a stylish accessory that will also protect her, with the bestselling Kiara blue light frames from GLAS Eyewear. Choose from a range of colours to tailor the frame specifically to your mum’s style.
THE GIFT FOR THE FASHIONABLE AND PRACTICAL MUM
The Heeled Chelsea Boot from BRGN comes in both brown and black colour ways. These shoes are super stylish, comfortable and lightweight and are made in real leather with waterproof and breathable membrane. What more could a Mum ask for?!
THE EXCLUSIVE GIFT
Just launched online, exclusively for Mother’s Day, The Mini Zara Bracelet from Caroline Svedbom is a timeless symbol of appreciation, making it the perfect Mother's Day gift.
THE MEANINGFUL GIFT
Show your Mum just how much she means to you with the ‘Forever Yours Sweater’ from Odd Molly.
A beautiful Spring knit with a heartfelt message.
THE TRENDY GIFT
The Beverly Studs from Edblad are a statement piece that will quickly become a favourite for both everyday wear and festive occasions. What better way to show your Mum you love her than with these trendy, heart shaped earrings.
Copenhagen Fashion Week is almost here and we wouldn’t want you to miss out on the chance to preview our brands’ Autumn Winter 2024 collections. So, we have pulled together all the information you need to plan your trip’s itinerary.
CIFF : 31st January - 2nd February
Bella Center - Center Boulevard 5, Copenhagen.
CIFF X Office Party: Thursday 1st February | 9pm - 2am
Halmtorvet 11, 1700 Copenhagen.
A special event for all brands, press and buyers to get together and celebrate the new season!
Showroom appointments: 29th - 2nd February
Dea Kudibal and Sand Copenhagen
(Get in touch for more information).
The days are turning shorter and colder. We turn to our cosy knitted jumpers, and padded coats, to keep us nice and warm. Our wardrobes gradually become filled with darker tones and autumnal colours, ready for the new season.
Today, we explore our favourite top 5 pieces from Dea Kudibal, in order to give you some inspiration.
STACY - TRELLIS BLUE - 15-0721
Our first runner up is the Stacy in Trellis Blue. A blouse with volume sleeves and teardrop opening at the front. The pattern is elegant, and one of which will make you stand out from the crowd. Stacy is the perfect blouse for an evening outfit. We recommend styling it with a trouser suit for a formal classy look or leather trousers if you are feeling more daring. On the other hand, if you are looking for a more casual look, we recommend tucking this shirt into a pair of nice flared Jeans paired with some chunky sunglasses and white trainers.
VERA - LAVENDER - 63-0721
The weather becoming colder only means one thing…. Layers, layers and more layers! Layering is an art form. It gives you the freedom to be able to be creative and completely transform any outfit. Some items are harder to layer than others. However, vests, such as the Vera vest, not only will keep you warm, due to it having been knitted, but is perfect to layer over any type of blouse, dress or long sleeve top.
Working with layers means you have the opportunity to incorporate a variety of different colours and patterns which compliment one another.
CARDI - LAVENDER - 59-0721
For days, where the weather is slightly colder, we exchange our vests for the knit cardigan with balloon sleeves, for that extra warmth. Cardigans are a must in every wardrobe. The buttons on the cardigan, give you more freedom in regards to how you style your outfit. Can experiment with having all the buttons done up, to having just one done up or none at all.
VIOLA DRESS - TRELLIS BLUE - 34-0721
No matter the season, Maxi dresses will always be a must in our wardrobes. During the winter months, we may choose to layer these with long knee-high boots and jumpers. The Viola Long dress has an adjustable drawstring collar. The dress also has cutlines and a lot of ruffles.
NATE - NAVY BLUE 11-0721
To finalize our top 5 items from AW21, we have the Nate Navy blue shirt with high cuffs, standing collar and hidden placket. Nothing says sophistication more than a stretch silk satin shirt like this one.
Designed and created by the designer herself, Dea Kudibal stretched her creative flair from a young age, being brought up by a family of artists. In 2003 the brand started by selling beautiful silk scarves and quickly developed into a beautiful clothing line. The signature stretch silk quality, combined with ethnic prints and handmade details makes this brand a must-have!
The stretch silk quality has become a signature for Dea Kudibal and while most silk is recommended to be dry clean only, Dea Kudibal’s luxury and high quality, along with the great durability has made the stretch silk super easily maintainable, you can simply machine wash all Dea Kudibal Silks! If you choose to machine wash then do so on a slow silk setting at a maximum of 30 degrees, always best to wash with cold water!
However, if you choose to hand wash the pure stretch silk do so at a maximum of 40 degrees to not damage the silk. When doing so always make sure there is no bleach in the detergents and that it is suitable for silk fabrics. It is very important to make sure that you turn your silk inside out and do not scrub or stretch the silk while wet, this can result in the silk stretching and losing its shape. Instead of scrubbing to get the stains out we say leave the garment in the water to soak for up to 30 minutes, this is plenty of time to release all dirt and oils from the fabric.
Wet silk is super fragile and will stretch if hung on a hanger so to dry the silk garments best to lay them flat and air dry. If you wish to speed up the drying process lay the silk garment flat in between 2 cotton towels this way they will help absorb the moisture from the silk.
Once dry, do not iron the silk, the heat will damage the soft fabric fibers. The high quality of the Dea Kudibal silk means you shouldn’t need to iron the garment however If there are some stubborn wrinkles you wish to remove then steaming slowly in a downwards motion will relax the silk fibers and even out any wrinkles, soon as that is done your Dea Kudibal silk garments will be looking fresh and new ready!
Dea Kudibal was founded in 2003 with a collection of exclusive scarves and shawls made from vintage fabrics. Spring 2008 saw the launch of the first Dea Kudibal clothing line with feminine prints, playful colors and flattering silhouettes as the brands DNA. The stretch silk quality has become a signature for Dea Kudibal. The luxury of the quality, along with the great durability has made the stretch silk an essential part of every collection. Each season new unique and exclusive prints are designed with love in Copenhagen, where we had the privilege to enjoy the first preview of the gorgeous SS20 collection - ‘The Artist Collection’ which also introduced the use of the best quality viscose and cotton for the first time.
Now in Stores..... Gorgeous pieces perfect for the warmer weather and holidays.
What a magical day it was when Harry got his Meghan and we were so happy to see a Dea Kudibal dress (Marianne in pink) pop up at the wedding. Worn by the gorgeous Mrs Zoe Warren mother to flower girl Zalie Warren.
Congratulations to the wonderful couple.
x
