THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.

THE AW24 SEASON WRAPPED

Here are our key takeaways after completing another busy selling season. This is Autumn/ Winter 2024 wrapped!

THE KEY COLOURS:

Across all of our brands’ collections, we noticed a repeating theme of rich tones of chocolate brown- an easy colour to style and a bit more interesting and elegant than navy or black, we are happy to see that brown is back.

After rising in popularity at the end of 2023, it also seems that the pop of red is here to stay! This season the tone of red is more rusty and very Autumn / Fall appropriate.

Finally, we started to see some playful pops of pastel within all the dark wintery tones. Mint being a big player, as well as cool tones of blue, yellow and pink. We believe this will help the collections to seamlessly transition into the SS25 season.

THE DESIGN FEATURES:

In the Autumn/ Winter collections the bow continues to reign supreme and if you ask Mei MeiJ then they would say the bigger the better! We love this super cute trend and we are glad to see it featured in new and interesting ways.

But if bows aren’t your thing then maybe corsages and big, fabric flowers are. You can find variations of this design feature in the AW24 collections from Dea Kudibal, Mei MeiJ and Bitte Kai Rand.

These little design accessories are a great add-on to all the skirts and tailoring that seem to be the most popular styles of clothing across the collections.

THE BESTSELLERS:

Accessories in general were a strong category for us this season. This is an area that we have focussed in on recently- finding new, premium brands that we know our customers will love. In AW24 we added GLAS Eyewear and Edblad Jewellery to our Oldstrom portfolio and due to great margins and unique, reactive product offerings, these new brands seem to have been a big hit!

In the world of footwear, the ballet pump continues to be a winning style. We loved how Kennel & Schmenger took this trend and continued to play with it in interesting ways: from animal print and tweed variations, to stud embellishments and pointed toes.

Finally, we couldn’t round up an Autumn/ Winter season without speaking about the outerwear. Due to warmer climates and rainy forecasts becoming the norm, customers are opting for lighter jackets rather than heavy, padded winter coats. The Monsun from BRGN continues to be our most popular shape- a stylish, flattering option that will also keep you happy and dry no matter the weather.

THE PREMIUM ACCESSORIES YOU NEED THIS SPRING

UPGRADE YOUR SPRING/ SUMMER WARDROBE WITH SUN-READERS FROM GLAS EYEWEAR AND LUXURY HATS AND BAGS FROM YOSUZI.

At Oldstrom we have been daydreaming ahead to the Easter bank holiday and beyond, and hoping and praying for lots of luscious, sunny weather to come... Naturally, we have also been planning our outfits and what will be the key items in our wardrobe that we will be wearing all Spring and Summer long.

What’s on the top of everyone’s list? Sun-readers and sunglasses from GLAS Eyewear and hats and bags from Yosuzi!

GLAS Eyewear is your one-stop for iconic, high-quality sunglasses and tinted readers, designed to provide you with 100% protection against harmful UV-A and UV-B rays. With sleek designs, high-quality craftmanship and comfortable wear, GLAS Eyewear will be your best friend all Spring/Summer long.

Key GLAS Eyewear sunglasses styles: Mio Sunglasses in Black, Clara Sunglasses in Pink, Billie Sunglasses in Rose Gold, Chloe Sunglasses in Black.

Whether you’re relaxing on a beach and reading a book, or you're out exploring a new city with friends, GLAS has styles for every occasion that are both fashionable and practical (All sunglasses are available with optional correction of +1 to +3 and tinted readers are available from strength 0.0 to +3.0).

Key GLAS Eyewear tinted reader styles: Natalie Tinted Readers in Dark Brown, Billie Tinted Readers in Gold, Kiara Dark Brown Tinted Readers, Mio Caramel Tinted Readers.

Yosuzi is a brand with a heartfelt meaning and premium products that can’t be beat on quality!

We love Yosuzi because it is a lifestyle brand that celebrates the native myths and cultures of South American tribes. Local craftsmen from the Gaujiro tribe hand-weave every hat and that the Yosuzi brand is so famous for and Yosuzi, in turn, gives back to the Gaujiro community with a portion of each sale.

In order from top left to bottom right: Alessia Hat, Savana Bag, Anaya Bag, Clarisse Hat

Here are a few of our favourite styles from the brand and how we would style them for upcoming Spring/ Summer events.

‘A Chelsea Flower Show NECESSITY’

‘The cherry on top of your Wimbledon outfit’

EXPLORE THE BRANDS: GLAS EYEWEAR / YOSUZI

OLDSTROM - MOTHER'S DAY GIFT GUIDE

Make her feel extra special this Mother’s Day 💐 (With help from the Oldstrom gift guide).

Celebrate your Mum this Mother's Day with gifts as special as she is!

The Oldstrom team have pulled together our best suggestions for spoiling your Mother on this special day. Browse through the list below for some shopping inspiration.

THE FAIL SAFE GIFT

A guaranteed winner - The popular Christanadea Blouse from Dea Kudibal is a classic white shirt with a fun twist.

THE GIFT THAT’S A LITTLE BIT OUT OF THE ORDINARY

Give your mum the gift of a stylish accessory that will also protect her, with the bestselling Kiara blue light frames from GLAS Eyewear. Choose from a range of colours to tailor the frame specifically to your mum’s style.

THE GIFT FOR THE FASHIONABLE AND PRACTICAL MUM

The Heeled Chelsea Boot from BRGN comes in both brown and black colour ways. These shoes are super stylish, comfortable and lightweight and are made in real leather with waterproof and breathable membrane. What more could a Mum ask for?!

THE EXCLUSIVE GIFT

Just launched online, exclusively for Mother’s Day, The Mini Zara Bracelet from Caroline Svedbom is a timeless symbol of appreciation, making it the perfect Mother's Day gift. 

THE MEANINGFUL GIFT

Show your Mum just how much she means to you with the ‘Forever Yours Sweater’ from Odd Molly.

A beautiful Spring knit with a heartfelt message.

THE TRENDY GIFT

The Beverly Studs from Edblad are a statement piece that will quickly become a favourite for both everyday wear and festive occasions. What better way to show your Mum you love her than with these trendy, heart shaped earrings.