WHAT TO WEAR TO WIMBLEDON 🎾

The Oldstrom Style Guide for Centre Court Season!

Few British summer events combine sporting heritage and style quite like Wimbledon. While there isn't a strict dress code for spectators, there is definitely a theme to stick to if you want to look the part.

The Vibe: Aim for polished, timeless, effortless summer elegance. Think ‘Smart-casual’ garden party attire - Breathable dresses, tailored shorts, smart trouser-and-blazer sets are excellent choices.

Whether you're attending Centre Court, enjoying a day on Henman Hill, or enjoying a game at the pub with friends, below we have curated a selection of Wimbledon-ready looks featuring pieces from our premium fashion brands to help you dress for the occasion.

 

  1. The Method Dresser

 

2. THE STANDOUT SET

 

3. COOL TONED AND COURT SIDE

 

4. THE CLASSIC WIMBLEDON ‘LITTLE WHITE DRESS’

Featured products: Caroline Svedbom - Mini Delia Earrings, Mini Drop Bracelet and Calanthe Bracelet in Light Coral Combo / Dea Kudibal - Nataliedea Dress

DAY ET - Small Liberty Mono Tote / Kennel & Schmenger - MALU Ballet Pumps

 

5. THE SERVE

 

6. SUITED & CHIC

SS26 AT OLDSTROM: A season defined by timeless, commercial, and high-quality design.

Introducing SS26 at Oldstrom Agency!

As we step into the SS26 season, Oldstrom remains committed to curating collections that inspire—and more importantly, support the evolving realities of today’s retail landscape.

Margins are tighter. Consumer behavior is shifting. The market is demanding more from all of us. In this climate, timeless, commercial, and high-quality design isn’t just appreciated—it’s essential.

SS26 is our response to that challenge:
✔️ Wearable, sellable collections with no compromise on style
✔️ A focus on purpose, longevity, and modern sensibility
✔️ Thoughtful additions to our brand portfolio

We’re proud to welcome three standout brands to the Oldstrom portfolio this season::
✨ MSCH COPENHAGEN – Elevated Scandinavian essentials with strong commercial appeal
👜 DAY ET – Refined, functional accessories for work, travel, and everyday life
🧺 STEAMERY – Premium garment care tools that champion sustainability and smarter consumption

MSCH COPENHAGEN

The Danish fashion brand rooted in feminine Scandinavian simplicity. Their design inspiration comes from the rich heritage of Nordic countries.

  • Easy to wear, timeless, feminine coolness.

  • High quality, Scandinavian simplicity

  • Commercial collections with a sharp price point

DAY ET

The brand for people on the move, elevating everyday life.

Combining timeless Scandinavian design with a playful approach and attention to detail, Day ET creates products that blend functionality with effortless style – from bags and suitcases to travel accessories.


STEAMERY

Clothing care essentials designed in Scandinavia.

Steamery is on a mission to modernise the centuries-old tradition of textile care, by giving you the very best tools to love and care for your clothes and home textiles. Making them look like new, so that they can last much longer.


📖 Explore the full season in our SS26 Magazine: https://lnkd.in/dNp5kFja

TECHNICAL, 100% WATERPROOF FASHIONWEAR

BRGN takes on a fresh look for Spring 2024 with NEW check and denim fabrics, as well as variations on the popular trench coat style.

Duskregn Short Trench Coat - Sand

Founded on the principle that you do not need to sacrifice style when it comes to rainwear, BRGN designs all-weather products that are built to last, and carefully designed by people who truly “know” rain.

Duskregn Maxi Trench Coat - Denim Blue

All BRGN products are waterproof, windproof and breathable and are made with 100% recyclable and biodegradable fabrics.

Skyet Coat - Check

With hidden technical fixtures and fashion-forward designs, BRGN allows their customers to dress functionally and fashionably in all sorts of weather. These key design elements include magnetic fastenings, hidden hoods, taped seams and reflective trims.

Monsun Coat - Taupe

April showers … 🌦️ No problem!