OLDSTROM AGENCY SHOW DATES SS22
Tomorrow Denim - The Worlds First Sustainable Denim Brand
Tomorrow Denim fills a gap in an emerging market for effortless, easy-to-wear fashion with a green conscience.
For every new season the collections are created for the fast growing group of intelligent women who demand to know more about the processes and realities behind the clothes that they wear
Tomorrow offer the highest possible honour within Sustainable Denim for the green hearted and are the first to be certified by both the Nordic Swan ecolabel and EU ecolabel.
Tomorrow works with premium Italian fabrics from Isco and produce in their own factory which promotes gender neutrality – they invest in the community offering a supportive environment, fare wages and healthy working conditions for all employees.
Tomorrow strive to empower Women in the workforce, not just by recruiting, but rather by implementing training programs to develop and promote women to higher positions. The Tomorrow mission is simple: to prove that great styles and a sustainable mindset go hand in hand.
Tomorrow also offer unique transparency with their sustainable production by certifying each denim product with a serial number allowing the buyer with a green conscience to trace their denim garments throughout the process and to see/ feel that they are making a safer purchase for people and the planet.
The Tomorrow woman is an urban woman who makes conscious choices in all facets of life. She does not have a certain age but the common denominator is that she has an attitude about the products she surrounds herself with. She wants to know the content of the product, where it is produced and by whom. She does not compromise on quality and demands that beautiful design and sustainability go together.
Dea Kudibal - Taking care of your premium silk
Designed and created by the designer herself, Dea Kudibal stretched her creative flair from a young age, being brought up by a family of artists. In 2003 the brand started by selling beautiful silk scarves and quickly developed into a beautiful clothing line. The signature stretch silk quality, combined with ethnic prints and handmade details makes this brand a must-have!
The stretch silk quality has become a signature for Dea Kudibal and while most silk is recommended to be dry clean only, Dea Kudibal’s luxury and high quality, along with the great durability has made the stretch silk super easily maintainable, you can simply machine wash all Dea Kudibal Silks! If you choose to machine wash then do so on a slow silk setting at a maximum of 30 degrees, always best to wash with cold water!
However, if you choose to hand wash the pure stretch silk do so at a maximum of 40 degrees to not damage the silk. When doing so always make sure there is no bleach in the detergents and that it is suitable for silk fabrics. It is very important to make sure that you turn your silk inside out and do not scrub or stretch the silk while wet, this can result in the silk stretching and losing its shape. Instead of scrubbing to get the stains out we say leave the garment in the water to soak for up to 30 minutes, this is plenty of time to release all dirt and oils from the fabric.
Wet silk is super fragile and will stretch if hung on a hanger so to dry the silk garments best to lay them flat and air dry. If you wish to speed up the drying process lay the silk garment flat in between 2 cotton towels this way they will help absorb the moisture from the silk.
Once dry, do not iron the silk, the heat will damage the soft fabric fibers. The high quality of the Dea Kudibal silk means you shouldn’t need to iron the garment however If there are some stubborn wrinkles you wish to remove then steaming slowly in a downwards motion will relax the silk fibers and even out any wrinkles, soon as that is done your Dea Kudibal silk garments will be looking fresh and new ready!
Odd Molly SS21 - Immediate Stock
Odd Molly’s Summer Collection 2021 is a journey through places, dreams, culture and time.
It’s a journey to explore new ways to express yourself, to fulfill your dreams, to discover what actually matters and also to find the place where you feel most alive.
Isabelle Dress
This is a dress to shine in! The colorful Odd Molly Isabelle Dress has an all over print and lovely details that give it a bohemian style.
It comes in four fantastic colors: Living Coral, Apricot Tan, Light Powder and Rose.
Immediate Stock Available
Myrtle Dress
Myrtle Dress is an organic cotton dress. It has an all over print and smock at the upper body, which gives it a gorgeous fit.
This garment is made from organic cotton, grown using alternative methods that have less impact on the environment, without chemical fertilisers or pesticides, and is not genetically modified. This is positive for the soil and also provides a better working environment for the farmers.
Holly Pants
The Odd Molly Holly Pants have a flared style that's not just cool but also very flattering. They are made in a corduroy fabric and come in two colors: Pink Mauve and Steel Grey.
Love Pink Mauve and Steel Grey but don't fancy a pair of new pants? Then why not opt for the perfect alternative, the holly-skirt!
Contact Information
Email: stephanie@oldstrom.com
RESORT21 SOLSTICE - OCEAN BREEZE, SALTY HAIR & SUN-KISSED SKIN
The Resort21 Collection features one of the most popular trends this summer - Pearls!
All pieces are made of luxurious freshwater pearls - mixed with the most exclusive ones for a sophisticated look to complement your summer outfits.
BAROQUE COLLECTION
Timeless elegance defines the Baroque Collection with pearl jewellery. Discover classic and modern designs with new models for this resort collection. These beauties are perfect to style with your favourite beachwear or why not just pair the pearls with a simple t-shirt for that effortless bohemian look?
18K Gold plated and Rhodium Available!
Just like Vouge described..
“The more, the merrier is how you’ll make your summertime pearls a full affair to remember”
OCEAN BLUE DELITE
The new colour Ocean Blue Delite makes us dream of the sea and a clear blue sky. This beautiful colour matches perfectly together with jewellry in Aquamarine, Light Sapphire and other stunning delite colours.
Ocean Blue Delite is available in the entire Mini Drop Series and also as a Gia Stretch Bracelet.
The Sea Star Collection
Accessorise yourself in delightful ocean inspired jewellery for an oh-so-effortless look! Want to go for beach vibes? The Sea Star Collection includes bracelets, necklaces and earrings with Swarovski crystals - perfect to mix and match with each other.
Display and Packaging available and everything comes with a 2 year warranty!
MIXED METALS COLLECTION
The Mixed Metals Collections is all about cool tones of silver and the warming glow of gold. Don ́t be afraid to play with layers and stacks of gold and silver pieces to create contrast and texture.
These treasures will be on all of our summer wishlists for sure!
CALANTHE COLLECTION
Be elegant and colourful with the fantastic Calanthe set, definitely perfect for all summer adventures. The caramel colored Swarovski crystals remind us of delicious summer cocktails and puts smiles on our faces.
”KEEPERS”
We have decided to keep some of our top sellers from last year. Therefore you can find Elena Earrings, Zandra and our popular Shell Bracelet in the Solstice collection!
These pieces are all definitely keepers that everyone should hold on to!
IMMEDIATE DELIVERY AVAILABLE
Dea Kudibal - The Silk Road - Ancient China
The FLS21 Dea Kudibal collection is inspired by the Famous Silk Road, Ancient China. Drawing inspiration from the scorching heat found in the Sand Dunes burnished by the sun, the cultural locals and the stunning tropical nature.
Miley Dress Paisley Blue
Handcrafted and cherished pieces have been combined with elements of safari-esque items that create a warm romantic ambience.
Adelaide Dress Brush
The prints, silhouettes and patterns in the FLS21 collection are influenced by the sensitive, bohemian spirit of travellers and traders along the Silk Road.
Cathrin Dress Snake & Brenda Dress Floral Bay
Penelope Tunic Black & Pallas Pants with Wide Leg Floral Bay
Kamille Dress Paisly Blue
The underlying 1970's inspiration continues in the floor length dresses and layers of breezy silk.
Mathilde Wrap Dress Gerbera Purple
The Silk Road is an ancient trade route that linked China to the West.
The traders carried many goods and brilliant ideas between civilisations. The road not only helped move Silk but ideas, culture, innovations and many other products across the world.
Audrey Dress Paisley Yellow
The Name Silk Road derives from the fact that Silk cloth used to be one of the main products that was traded between many kingdoms.
Harper Maxi Dress & CO Le NS Shirt with Bow Gerbera Orange
Chinese Silk was worshipped throughout Asia and Europe for its impeccable softness and luxury. For this, China was once called the “Land of silk”
Rossana Dress Persian Rose & Kami Tunic Taupe
The Silk Road was over 4,000 miles long. Trade mainly contained luxury goods as it was impossible to travel heavy, so the goods had to be of high value.
Marly Dress Shades Multi
The stretch silks quality has become the signature for Dea Kudibal. The luxury of the quality, along with the great durability has made the stretch silk an essential part of every collection.
Kamille Shirt Dress Paisly Blue
A fascination for the ethnic culture has always been a part of the brands identity, hence the exclusive materials and refined handmade details such as embroidery and beadings.
NOW IN STORES
Taking Re-Orders - Immediate Delivery Available
Kennel & Schmenger - Spring Essentials
Spring is here and we have the perfect spring shoes for you! Take a look at what K&S has to offer.
DESERT
NEW COLOUR // NEW MATERIAL
The BOOM Sneaker is perfect for Spring. It is super lightweight and comfortable to wear all day long. The new DESERT colour is a must have this season.
TRAIL Sandals come in black and desert!
Wholesale Prices starting at £66 landed (Made in Europe)
Kennel & Schmenger produces shoes of outstanding quality, amazing fits, and beautiful lasts all made from the absolutely best top quality materials.
Showing until 21st May 2021
EASTER GIFT GUIDE: JEWELLERY BY CAROLINE SVEDBOM
This year why not make your Easter gift something a little more sparkly and full of colour to uplift the mood!
From a very young age we have learned about Easter and its origin roots from Christianity. We have all heard stories about the Easter Bunny that excited us as children. For many people, the holiday has evolved into a more general celebration as we welcome the sunny spring season. It is a beautiful time when the sun starts to shine and all the flowers start to bloom. A time when everything feels just a little bit brighter!
Caroline Svedbom jewellery is the perfect little Easter Gift to send to your loved ones! With social distancing many of us are unable to meet up so A pair of Earrings, gorgeous necklace or bracelet is just the right size to post! Add some mini Chocolate easter eggs and your all set!
Corinna Necklace and Bracelet / Rainbow Combo
This is a necklace-investment you will never regret! Corinna Necklace looks luxurious with whatever you choose to style it with. Perfect for everyday or special occasions, let the Corinna Necklace shine aside you.
New Letter Necklace - Available now in crystal!
Choose 18K Gold Plated or Rhodium.
The cutes gift Idea to uplift and brighten the day!
Order now for immediate delivery.
Choose your perfect Easter Treat!
Happy Easter,
Team Oldstrom
Lune Active - Chic and Elevated Athleisure Wear
Lune Active is an Athleisure wear brand committed to creating collections that blur the lines between sportswear and daywear.
The Athleisure wear trend has only grown more popular. Today, athleisure wear is an authentic style. Every day people are adapting gym clothes into their everyday routine. Athleisure wear has become a must-have wardrobe essential.
More than ever, our busy and hectic lives demand more comfortable and practical clothing that will allow us to adapt to the environment around us freely.
Of course, replacing style for comfort is no option! With Lune Active, you're merging fashion with function for a chic, casual and wearable look.
Turning performance wear into everyday wear is the answer. With Athletic wear, we can blur the lines between the clothes we wear at the gym, lunch, and work.
The Athleisure wear industry is booming!
Mix function with fashion
Wear athleisure wear like a pro. For an effortless yet chic look, mix function with fashion.
Choose to invest in pieces that are of high quality and integrate them into your wardrobe.
Lune Active differentiates itself through innovation, product performance, high-quality garments, and creating items suitable for any moment or anywhere.
Incorporate fashion pieces such as a blazer, leather jacket, jeans or heels to elevate your look.
Accessorise!
To complete your Athleisure wear look, incorporate accessories when appropriate. Going for a cool sporty look, then opt to add a pair of sunglasses, a stylish baseball hat or a super stylish bag!
Lune active has a clean aesthetic. It's effortless and chic with a modern twist.
Lune Active develops its fabrics. The iconic waffle structure of the Moon Suit and the ultra-light stripe in the Forest Suite. All activewear has a four-way stretch for a perfect feminine fit.
Weekend Wear
Athleisure Wear is perfect when you are going for a casual, comfortable look. We love trainers, joggers, sandals, a plain white tee and utility jackets.
Sporty and Casual - Yet fashionable enough and put together!
Your options are endless; let your creativity flow.
The AW21 Collections colour pallet includes taupe, deep purple, brown sugar, pine green, earl grey, petrol, deep indigo and black.
Available in sizes XS to XL
No matter the occasion, style your Athleisure wear to suit your lifestyle!
Campomaggi - The scent of leather & the noble art of craftsmanship
Campomaggi is a premium Italian heritage brand that prides itself on driving sustainability and offering the finest leather products. All of the bags are either fully or partially handmade to deliver a truly unique bag for life.
The collections serve up clean, paired back styles as well as heavily embellished pieces all uniquely sourced and selected by Marco Campomaggi. Each Campomaggi bag tells a story. Accuracy, care, attention and dedication are fundamental ingredients when creating the first prototype of each new model. This is a very delicate phase, the first step in transforming an idea into something tangible.
Campomaggi Women's and Men's Collections
The Women's Collection
The collection features woven and stud embellished bags and accessories. Creating a collection with timeless lines and a vintage feel.
The Men's Collection
The menswear line offers unique models in cowhide, nylon and canvas mixed with handcrafted leather details. A collection of bags, backpacks and belts provide both functionality and style.
A complex vegetable tanning process gives each bag its own identity. Most piecese show off the veins and irregularities which adds to the authenticity.
Macro Campomaggi
Marco Campomaggi is driven by the idea of creating bags and accessories that mirror his philosophy.
“I started from nothing. It’s a catch phrase, but in my case it’s also the truth” - Marco Campomaggi
To buy it is to OWN it; all bags have a lifetime guarantee. Each bag sold is inclusive of patented leather care cream invented in house, to further promote the message that your bag is an investment that will last forever.
Showing until 26th March, 2021
Kennel & Schmenger - Excellence in Shoe Making since 1918
Kennel & Schmenger was founded in 1918 by Fritz Kennel in Germany, Pirmasens. The brand has a long and proud tradition that combines handcraft and zeitgeist in their manufacturing. Kennel & Schmenger and its unique signature designs have secured a place as one of the key brands in the premium segment. The brand is known for its outstanding quality, very good & comfortable fits, and beautiful lasts.
Kennel and Schmenger bring very progressive fashion. Making the shoes still undergo traditional processes which include a lot of manual work. There is an incredible amount of attention to detail that goes into every single shoe, this way the quality of the shoes of Kennel und Schmenger is guaranteed to be of the highest standard. Kennel & Schmenger know how to find a good balance between the latest fashion trends and classic lines.
Kennel & Schmenger collections have a wide variety within all product groups of styles that convey both aesthetics and casualness. Over the years Kennel & Schmenger gained essential experience in shoe making. This comprehensive know-how is used throughout all groups of products like pumps, sneakers, sandals, boots, and booties.
To this day the company has remained a family-run business. With their Craftsmanship and expertise combined they simply make some of the best shoes in the world.
The shoe market has changed so much over the years and while once Germany was at the heart of shoe manufacturing this has significantly changed. Despite many brands choosing to move their manufacturing locations, Kennel & Schmenger have decided to stay and manufacture in Germany. Kennel & Schmenger is now one of the last remaining factories in Germany that still produces locally. Over generations, Kennel & Schmenger became known as reliable and trustworthy partners in trade and business.
Creative Director, Andreas Klautzsch strives towards progressive brand development of the fashion-oriented premium label.
Wholesale Prices starting at £66 landed (Made in Europe)
Showing until 26th March
SCOOP X OLDSTROM INTERVIEW
KAREN RADLEY IN CONVERSATION WITH CAROLINE EKSTRÖM, OLDSTROM
Founder Karen Radley caught up with Caroline Ekstrom during a very cold Sunday walk in Victoria Park.
Tell me about your background...
My parents are both Swedish, but I was born and grew up in Copenhagen, Denmark. I tend to call myself Scandinavian these days, as that covers both. I still spend a lot of time over there throughout the year. We have a summerhouse at Falsterbo in southern Sweden, just a short hop over “The Bridge” aka Öresundsbron from Copenhagen.
I come from a family of entrepreneurs, on one side we are very creative and the other we are farming stock. Growing up with animals and horses was my very big passion.
However, as you know, it is a little difficult incorporating horses into my everyday life living in London, but I try and ride whenever possible. Last year I was lucky enough to spend some time in Botswana riding in the Okawanga Delta - an incredible experience! We were completely switched off from the rest of the world, riding for over six hours a day.
Why did you decide to go into the fashion industry?
Even from an early age, I always knew I wanted to run my own business. But what this was did become clear until my internship with an accessories brand whilst studying business management at university.
From day one it never felt like work. Combining creativity with business acumen instantly made me feel as though I had found my dream career.
When did you start the Oldstrom Agency?
After a few years of managing a fashion distribution agency specialising in US brands, I felt I had achieved what I set out to do and needed a new challenge. At the same time, I was seeing the rise of Scandinavian fashion brands, and identified an unique opportunity to launch these collections into the UK and Irish markets The agency has since evolved to not just include Scandinavian fashion, but to focus on sustainability and digital as part of our strategy.
Your showroom is in Shoreditch - can you tell me why you chose the area?
Shoreditch is the centre for many creative industries in the UK, attracting most of the fashion forward agencies, There is a vibe here just like no other – I love it. As today, when we are walking around Victoria Park and having coffee in Broadway Market and cupcakes at Violet Bakery! There is always a new exhibition on, a new restaurant, a party to go to but most importantly the people here are inspiring, creative and open-minded.
How do you choose the designers and retailers you work with?
My number one for choosing brands is working together with the right people. We need to have a team we can really communicate and rely upon. Since we are the extension of the brand in the UK and Ireland, having a good relationship is the key to succeeding.
Secondly, we look for brands who deliver quality, value for money and a story to tell; a clear purpose. Over the last year, sustainability and being digitally equipped have become two key factors which need to be an essential part of any brands core strategy.
Have you represented Dea Kudibal and Campomaggi a long time?
Yes, both brands have been with the agency for a couple of years now. Dea Kudibal is one of the first designers I signed. We have been on an incredible growth journey together and it really is a partnership. We have seen 40% growth season on season since the beginning. We have a close relationship not just between Dea and myself, but with the whole team in Copenhagen. However, I think an important element that has contributed to their growth is they always listen to sales feedback and then feed this into their next collections.
Do you have any new designers on-board for this season?
Yes, we are thrilled to have signed two new brands for AW21.
Lune Active is a sustainable Dutch athleisurewear brand, founded in 2019 and produced in Portugal from GOTS certified materials. Launched at a lifestyle show in Las Vegas, it was picked up by Barry’s Bootcamp and key stores like De Bijenkorf, with a huge influencer fan base including Kate Bock, Negin Mirsalehi, Romee Strijd and Elaisaya to name a few. They are filling a gap at the moment for activewear as you can wear whilst you are working out but also throughout the day- Athleisure. We have started showing this brand for immediate delivery and have already had a huge response. Prices start from €18 wholesale.
A brand that I am particularly excited about introducing this season is Tomorrow Denim. I have been searching high and low for a premium denim brand that delivered on quality and design but most importantly on sustainability. I really do believe this will be the next big brand in denim. We have just launched into Selfridges for SS21. Founded in Copenhagen in 2017, Tomorrow is the world’s first sustainable denim brand certified by both the Nordic Swan Ecolabel and the EU Ecolabel. RRP £150-£200.
Any chance of giving us some words of positivity to share with our readers?
There’s positivity to draw from the hard and strange year we have had.
I feel much more connected to friends, family, co-workers and all our clients. There has been a real sense of we are in this together. I have never worked so hard in my life! Running your own business during a pandemic has been 24/7. Every day one faces a new challenge, but every day has also brought so many lessons. As a small business we have been incredibly agile, we have been able to adapt quickly and most importantly stayed close to our clients and brands.
Despite the climate we have seen growth across all brands, proud and excited to have expanded the team and the brand portfolio in 2021.
International Women's Day - Oldstrom Women
For International Women’s day We would like to Celebrate our role models. We have asked ‘Oldstrom Women’ who are inspirational and women that we are proud of here at Oldstrom to answer a few questions! As women we are sometimes too modest and don’t take compliments! So we have Decided to turn this around and shine some light on some of the strong, beautiful and talented Oldstrom Women!
Lisa de Vries
- Lune Active -
What have you started doing the past year that has had a huge impact on your life?
I have been focusing a lot more on self-care and self-love. Being an entrepreneur can be quite stressful and time-consuming, so it is important to take care of yourself and your body. This is also what LUNE Active is all about.
How does it feel being a Women in the Fashion Industry running a successful business along side 2 other strong women?
Of course, it feels amazing, and you get a lot of credits for that daily. I hear a lot of the time how strong we are to have managed to be here; 3 ‘women’ running this business but I strongly believe there is no difference in men and women, it's about motivation, passion, and personality for me.
Why Activewear? Is this a passion that has turned into a career?
I was actually telling people 10 years ago that I would have my own activewear brand. Which was like a man on the moon idea. Little did I know I would stumble upon an amazing spirit like Ashley who wanted the same thing! There is something about activewear that makes you feel feminine, sexy, and just powerful. It's the total package.
What are you most proud of as a woman both in your personal and business life?
I think what I am most proud of is kindness in both personal and business life. The softer, feminine side of me is something that I cherish. I don’t ever want to be that cold or hard businesswoman; I believe there is another way. I do need to toughen up a bit sometimes, Ashley says ;)
Have you felt that gender has brought any challenges? How have you overcome and grown from these?
I have actually never experienced that. But I think with being the youngest of 5 kids in the family and being the only girl; I am just not that sensitive for that. In my family, I might have been the youngest, might have been the only girl, but I was (and still am) the boss
Do you have any female role models who inspire you?
It might sound cliché, but that would be my mother. Being the kick-ass entrepreneur that she is! She is a typical powerhouse in a business mainly ruled by men with attitude. She is fierce, but everything she does, she does with love.
What future advice would you give for women around the world?
Don’t think you will make it by screaming the loudest and think you need to copy the male behavior to join the game. Always stay very true to yourself and acknowledge your feminine side as your strong armor and take advantage of it sometimes. Most of all, be kind to yourself and others, keep your spirit high and positive, as you will attract the same.
Ashley Samuel
- Lune Active -
What have you started doing the past year that has had a huge impact on your life?
I have been an entrepreneur since I was 21 years old. Always have been the type to run and keep running. Chasing my goals and never stop was something I lived by. Last year I decided it was time to take a little step back. To bring more structure into my working schedules and to take a little time to self reflect. Doing things more consciously and doing it following a planning has helped me both personally and in my business.
How does it feel being a Women in the Fashion Industry running your own successful business?
I have not known anything else to be honest. For me it has always been normal to be running my own business, and it has always felt great. No matter if you are a man or a woman, having something that is your own and see it grow with every little step is just amazing.
Why Activewear? Is this a passion that has turned into a career?
Activewear and being active has been my life since i started professional soccer wheel was young. I have been personal trainer and ran my own gym. Besides motivating girls and women to have a healthy lifestyle and be in perfect shape I missed styling them to look the part also. Lune Active was the perfect answer to that.
What are you most proud of as a woman both in your personal and business life?
I am proud of my discipline and creativity. Those two things also are key in my business and personal life. I set my goals creatively and have the discipline to achieve them.
Have you felt that gender has brought any challenges? How have you overcome and grown from these?
Not at all. I have played soccer for 7 years and have been around men a lot while doing so. I have never felt any difference between men and women. But that doesnt mean I am so very proud to be a female entrepreneur.
Do you have any female role models who inspire you?
I dont specifically have 1 female that inspires me, for me all female entrepreneurs are examples for me. It does not matter how big your company is, how high of a profit you make or how famous you are. Power women who achieve having a succesful company and for example also have a family and are fit and healthy, are major inspirations to me.
What future advice would you give for women around the world?
“Make your life work for you—you can have a fulfilling career and be an amazing mother.”
Ros-Mari Gaundal
- BRGN -
Have you started doing anything in the past year that has had a huge impact on your life and changed your perspective on life?
I have started to practice mindfulness, and that has really had a positive impact on my life.
How does it feel being a Women in the Fashion Industry running your own successful business?
In everyday life, I am not focusing on gender. My aim is to do the best I can and want everyone else around me to do the same. If we are able to do that, and pull in the same direction, we can make great things happen, regardless of our gender. That said, I know we are very lucky being born in Norway, where we have come a long way with gender equality.
Why BRGN and Rainwear?
The idea started with Karine and me moving to Bergen from Eastern part of Norway. There´s a big difference in terms of rainy days and downpour on the East and West coast of Norway. At that time, we didn´t know each other. We met at work and became colleagues and friends. One day walking up mount Fløyen in Bergen, I asked Karine if she knew any rainwear that could stand the Bergen weather, without looking like a typical raincoat. Karine admitted that it was hard to find a raincoat that she liked. So, we decided to take the problem into our own hands.
What are you most proud of as a woman both in your personal and business life?
I am proud of Karine and myself, because we dared to follow our dream. And also, as women, that we have managed to balance having kids and starting up a busines at the same time.
Have you felt that gender has brought any challenges? How have you overcome and grown from these?
I believe that one can do whatever regardless of gender. At the same time, I also know that everyone else does not believe the same, and that there of course are obstacles just because we are born as girls. Some also feel threatened by powerful women going their own way. I guess that what I have learned is to focus on your goal, don´t lose sight even if people are telling you that you can´t reach it. Focus on proving them wrong. Most problems are solvable, and there are many solutions to a problem. I try not to focus on obstacles or negativity and believe that to focus on how you meet the negativity and obstacles is the best way of overcoming them.
Do you have any female role models who inspire you?
Hard working women in general inspire me, what their work consists of or where they work is not important. But the eagerness to work, and deliver a good result is always inspiring.
What future advice would you give for women around the world?
Don’t focus on limitations, use your energy to look for the solution.
Dea Kudibal
- Founder -
What have you started doing the past year that has had a huge impact on your life?
The most significant thing that I have started doing the past year is to walk in the forest every day. I walk 6-10 km in the nature no matter how the weather is. Most of the time I do a lot of phone call-meetings during my walks, and lately I have also started listening to audio books which I really enjoy.
How does it feel being a Women in the Fashion Industry running your own successful business?
Being a woman running my fashion business makes me really happy. I started the Dea Kudibal company 18 years ago and I still look forward every day to go to work.
What are you most proud of as a woman both in your personal and business life?
What makes me most proud and grateful is that I have Good people around me. I have reached a point in life where I am very aware of what energy the people, I surround me with have. I believe that relationships – both professional and private relations have to be positive and that both parties want the best for each other.
Have you felt that gender has brought any challenges? Maybe, I am naïve, but I have not felt that gender has been a challenge to my career. I think that in the fashion business, people are used to women in managing positions and in general Denmark has a high level of equality in the workplaces.
Do you have any female role models who inspire you?
My female role-models are the women in the Dea Kudibal Company. They are amazing specialists within their fields, and I respect them a lot and they inspire me with their professionalism and enthusiasm. I have always loved Oprah Winfrey who is fantastic businesswoman, but also a fantastic philanthropist who makes a difference for so many people.
What future advice would you give for women around the world?
To Believe in yourself and if you have an idea - GO FOR IT! Many women I have met on my way are so afraid to make mistakes and I think that this a huge challenge. Half of the success, if you want to obtain something, is to get started
So get Going and don’t be afraid of making mistakes. You will only learn from them. Many, especially younger women, I meet are very concerned about not making mistakes. I think this is really a pity, as we all learn so much from making mistakes - and it also proves that we are DOING something!
Caroline Svedbom
- Founder -
What have you started doing the past year that has had a huge impact on your life?
I have started to have “me time” and invest in enjoying being in the present. I also try to have at least 1 day each week as “creative” day. I think we fill our brains with so much information so sometimes we need a checkout from our devices and just be in now.
How does it feel being a Women in the Industry running your own successful Jewellery business?
It feels amazing to be able to work with my passion and what I love most, my customers and my team gives me so much inspiration and I’m proud to be a woman who believes in my dreams.
What are you most proud of as a woman both in your personal and business life?
To fulfil my dreams, never stop dreaming and visualizing. I'm a dreamer and that's probably made me where I am today. When it comes to my business life, I’m most proud of to make woman around the world happy when they wear my design. To see my company, grow from a dream, without any loan, only a big passion and to give people both in Greece and here in Sweden work. I’m also proud of that I take nothing for granted and always stay humble - to my customers, my team and all around me.
Have you always wanted to be an entrepreneur?
I think I've always been curious. My passion for jewellery is genuine and even if I were to have a much smaller business in scale, I would love it just as much as now. I think it's an important part that it's not the “size” itself, it's the love of what you do. So being an entrepreneur is also about seeing opportunities.
Where does your creativity come from?
I get my creativity from all the beauty around us. It can be nature; from people I meet in everyday life or from a trip. Usually, I get inspiration from seeing an outfit and the desire to "complement" it with jewellery. For example, matching a nice green dress with jewellery in the same crystal colour, then you have the look! I love to mix and match, to have fun with jewellery. My design should give joy and happiness in the woman's life and give your everyday outfit that extra glam!
Have you felt that gender has brought any challenges? How have you overcome and grown from these?
Absolutely not, I rather think that people are incredibly supportive and give us incredible much love, from both genders. I think it has become different today than it was before.
Do you have any female role models who inspire you?
I have many women that I admire - who do what they love and stand up for their opinions and make the world a better place.
What future advice would you give for women around the world?
Never regret a day in your life - good days give you happiness and bad days give you experience. Follow your dreams and always stay humble, and don’t forget to have fun and smile.
Happy International Women’s Day!
Love,
Team Oldstrom
Caroline Svedbom - Moments of Joy - Spring/Summer Collection
Caroline Svedbom founded in 2013 with the goal to bring joy and and colour to women of all ages all around the world! The brand quickly established itself internationally. Today, Caroline Svedbom Jewelry offers seasonal collections available at more than 350 retailers throughout Scandinavia, Europe and UK. The Swedish designer Caroline Svedbom is on a mission to give women a pure colour infusion. Being the fourth generation within the industry, Caroline has had a lifelong passion for designing jewellery.
The SS21 Collection is colourful and sparkling, it gives appreciation to finding beauty in everything. Regardless if it is a cup of coffee in the morning or putting on your favourite pair of earrings. Caroline Svedbom believes that every moment of our lives offers opportunity to choose joy and that is something that we will cherish forever!
Caroline Svedbom’s Jewellery is handmade at the company’s family run studio in Greece where the skilled craftsmanship takes place. Exeptional attention to detail and the highest quality in every step of the process! This means that every piece is not only unique but also of the highest quality.
The jewellery is made with Swarovski crystals and pearls! The base is nickel tested raw brass that’s has been partly soldered and 18K gold plated or rhodium. The result is that all Caroline Svedbom Jewellery comes with a 2 year warranty!
Cold winter days are coming to an end and spring is just around the corner, a time for new life and new beauty! Soon we will wear our favoutite summer dresses that we have been longing to wear! Pair your favourite dress, top, or anything that your heart desires with the perfect Caroline Svedbom jewellery to compete your look!
Mark even special occasion with elegant pearls and Swarovski crystals! In Need the perfect Mothers Day gift? Look no further we have everything you could ever dream of! Caroline Svedbom also has an exceptionally gorgeous Bridal Collection, this is perfect for the upcoming Wedding season!
Odd Molly - A Boho Femme, Sustainable & Luxurious Brand
Odd Molly is not just a fashion concept; it is a state of mind and lifestyle choice. Odd Molly encourages women to be true to themselves and lead a fearless lifestyle.
Founded in 2002 by Karin Jim felt-Ghatan, Per Holknekt and Christer Andersson on a strong heritage, Odd Molly is a dynamic brand that optimises the Californian lifestyle with a Scandinavian twist. Odd Molly has continuously designed clothing set apart by distinctive details that captures the imagination and elevates the art of dressing up for every occasion. Globally recognised brand for its aspiration, luxurious and versatile collections.
The Odd Molly Woman is confident, expressive, efficient and fearless. She is always curious and inquisitive of the worlds ongoing. The Odd Molly woman is a trendsetter who knows her own style and sees fashion as freedom for self-expression. Loves to mix her wardrobe with quirky, colourful treasures! Both new and vintage! She is vibrant, feminine and playful. Loves colour and unique patters. Odd Molly is the perfect brand for self-expression! Clothes are designed to enable women worldwide to feel and look their absolute best, Regardless of age or size!
Sustainability
Sustainability is key for Odd Molly. If there is an option to choose ecological and ethically made clothing, the Odd Molly customer will always make a clear stand and choose sustainability.
For Odd Molly, sustainability is a whole journey process from the start of design development to recycling at the end of the garment's lifecycle.
Many factors will determine if a garment is sustainable or not.
Length of life: Garments that last many seasons are the most sustainable!
Material: A raw material has different impacts on nature. Odd Molly uses sustainable materials, Such as recycled polyester, organic cotton, Tencel(Lyocell), Digital prints and fabrics from WeaReSpindye.
Production methods: Odd Molly works actively, making sure that all factories comply with chemical legislations.
Transportation: In China, the carrier has started using electric trucks. The number of air freight has decreased, and Odd Molly is continuously reviewing and improving network logistics pushing sustainability issues forward to make a positive change.
Care: The quality and how often the garment needs to be washed is a crucial factor.
Collaborations
Odd Molly has worked with multiple Influencers that align with Odd Molly, increasing knowledge of the brand though promoting collection with beautiful content! Some of the successful collaborations that Odd Molly will continue in this Autumn are: Amelia Braunstalahl, Johanna Ljungqvist, Surely Soh, Caroline Kejbert and Sara Patrikka.
BRGN AW21 - Scandinavian Utility
The story of BRGN
BRGN was founded by friends and now colleagues Karine Lunde Trellevik and Ros-Mari Tobiassen Gaundal in 2015. Both from the more Eastern parts of Norway, the pair met each other in Bergen where the brand found its start. They had a problem to solve here and that was, how to look stylish in the rain (Bergen has on average 240 rain days per year). With Ros-Mari’s passion for fashion and Karine’s vast knowledge of technical fabrics and how to use them, the brand BRGN by Lunde & Gaundal was born.
The brand
BRGN is an environmentally friendly brand having incorporated Bluesign certified fabrics in 100% of their products starting in 2020.
Bluesign defines the standard of environmentally friendly and sustainable materials and operates on the basis of five principles; resource productivity, consumer safety, water emission, air emission and occupational health and safety. This is important to BRGN as they believe the need to look good should not negatively impact our planet. The aim is to effectively lessen our carbon footprint and look good whilst doing it!
The AW21 collection
The AW21 collection introduces two new styles. First up is the Tyfon coat, available in Lizard Green, Camel Tweed as well as Black Tweed. The coat is in herringbone style technical fabric first introduced in the SS21 collection. The Tyfon has an oversized fit and comes with a cape and hidden hood. It’s perfect for feeling like a superhero, as the founders have described it. The other new style is the Kuling poncho, the jacket version of the Bris poncho coat. The Kuling poncho is available in a traditional Black as well as the new colourway Camel.
The boots in this collection are felt lined and purpose built so they will keep you comfortable and dry on your long walks, commute or post pandemic catch up with loved ones. The herringbone style fabrication from the Tyfon coat is also seen in this season’s new waterproof bucket hats.
The AW21 collection from BRGN contains all the familiar styles as well as the two new promising ones – all in camel, green, navy and black colours that resemble the nature of Bergen so well.
Coats from £349 RRP
Boots from £229 RRP
Accessories £39 RRP
Showing until March 12th in our showroom in Shoreditch or via Zoom.
Dea Kudibal AW21 Woodland Fantasy
The Story of Dea Kudibal
Originally the brand Dea Kudibal was called Kudibal before deciding to rename to Dea Kudibal, making the brands name more personal. Dea Kudibal herself, is the designer and creative director of Dea Kudibal. She was born into a family of artists and bankers. This heritage gave her a natural ability for design and a strong business focus . Following her design studies in Copenhagen, Dea received a BA in Fashion Management from London College of Fashion providing her with a strong foundation and understanding of both fashion and the business side of the industry.
The Brand
In Spring 2008 we saw the launch of the first Dea Kudibal clothing line, which consisted of feminine prints, playful colours and flattering silhouettes. As the brand evolved, the signature stretch silk and it’s high quality has become the signature DNA for the brand. The luxury of the quality, along with the great durability has made the stretch silk an essential part of every collection!
Another core part of the brands identity are the unique and exclusive prints that are designed with love in Copenhagen each season. The collections are always full of stunning colours, always focusing on femininity.
The AW21 Collection
The collection is celebrating movement and the female shape by combining sleek sculptural silhouettes with fluid folds.
The Dea woman is at home when she is in the outdoors, she embraces the mystery of nature. The woodlands, are her quiet retreat, the perfect getaway. The Dea woman loves enjoying pure nature and wild landscapes. She is a cool, laid-back, natural beauty who layers up in strong sculptural silhouettes of tactile fabrics, mohair, soft leather, corduroy, wool bouclé, smooth silk and softly textured wool stripes and checks.
Autumn woodlands inspired the tightly packed botanical prints and statements florals, watercolour shaded dots and small graphics, they are given a contemporary spin with a punchy colour palette rooted in nature, ranging from subtle navy blues, shades of stone, hunter green, mystical purples, cognac and punchy pastels.
The AW21 collection is truly stunning and gorgeously feminine! Absolutely perfect!
Tops from £110 RRP
Dresses from £189 RRP
Showing until the 5th March 2021 from our showroom in Shoreditch or via Zoom.
Lune Active - SS21 & AW21 Collection
Lune Active is one of our new brands at Oldstrom and we are in Love! An amazing, high quality brand that offers timeless athlesure!
Lune Active - History
Lune Active was born at a crossroads in the lives of its founders Ashley Samwel and Lisa de Vries. They both live in Amsterdam and were struggling to find the right outfits for their busy working and active lives. And so, Lune Active was born with their perfect partnership.
Lune Active - The Goal
Lune Active’s Goal is to help you stay mindful and be the best version of yourself with style-conscious garments that are versatile for your daily life situation. Lune Active is an athleisure brand committed to creating technically innovative, fashion-forward athleisure wear for the modern, natural, independent, and self-confident woman. The brand differenciates through innovation, product performance, high quality garments, and creating items suitable for any moment for anyone! Lune Active draws inspiration from you. It’s imperative for Lune Active to understand what you are passionate about and your daily routine. The brand is nature driven, classy and cross functional great for your day to day activities.
Lune Active - Colour Pallet
Lune Active stands out from all the other brands by offering products that are full of beautiful earth tones. The colour scheme of Lune Active is very tonal and nature driven. Collections consisting of greens, brown tones, grey and stunning neutrals. Offering a clean, timeless, modern look with a clean aesthetic.
Lune Active - Luna Rib Fabric
The first style Lune Active ever made was the Luna Rib, it’s body hugging, perfectly shaping and super comfortable! The ultimate seamless legging made perfectly for intense fitness activities or the ideal choice for your daily go to outfit. The Super seamless fabric is made of a blend with the environmentally-sustainable polyamide Q-Nova fiber with new polyamide. Which means these garments are 100% recyclable and Sustainable!
Lune Active - SS21 Collection
The SS21 Collection is characterised by the perfect balance between shaping activewear and fashion forward pieces. The collection offers different layers of knits, tennis - inspired details and own developed fabrics. Further styles include the iconic luxury travel suit, the perfect shaping leggings, a relaxed fit trousers, knitted sports bra’s and premium knitwear! The SS21 Lune Active Collection introduces a variety of new colours. All of them inspired by what Mother Nature created around us, all over the world. Pink Clay was inspired by the Columbian Sea, Azure Blue finds its origin in the Dutch Caribbean and the colour Bone is influenced by the volcanic sand.
Lune Active - AW21 Collection
Following the Brands DNA, the colour pallet is yet again very neutral and full of earth tones. The colour offering includes: taupe, deep purple, brown sugar, pine green, earl grey, petrol, deep indigo and black. The AW21 Collection differentiates from previous season by now offering products from XS to XL. There is also a new product category, woven knitwear, in the lounge wear section. The whole collections is build around Lune Actives best sellers, leaving us all spoilt for choice!
VAN KUKIL SS21 MUST HAVES!
We are excited to be presenting VK Cashmere’s SS21, their selection of expressive and season appropriate cashmere pieces are staples in every woman’s wardrobe. VK Cashmere is not only non-compromising on fashion but also sustainability and Fair Trade, in all steps of the process.
Heritage - The VK story began in 1889 in Srinagar Kashmir. Today the 5th generation family owned business has proudly developed from one of the original premium Cashmere yarns. The country of Kashmir was the original source of natural organic cashmere. It is the homeland of the world’s most luxurious fabric. Our loyal loyal customers are driven by quality and appreciate how we have combined tradition and innovation in design and fabric.
Sense - The brand is known and celebrated for their creative aesthetic, combining tradition with modernity in fabric and design. The designs are inspired by the greatest fashion capitals of the world. The VK knitwear is of the highest quality, made from the most beautifully soft Cashmere, offering elevated comfort and time honoured pieces. Invest in a VK Cashmere staple piece for your wardrobe to treasure forever.
Values - VK remains true to its core values as a family business, which espouses helping to create jobs and lift people in Kashmir out of poverty. Committed fully to our environment and working with partners to preserve the luxurious grasslands of Kashmir.
Care is quality - Kashmir has historically been a natural habitat for Kashmir’s goats. The region provides the perfect formula for raising goats with its natural grasslands and cold climates to produces one of the world’s finest fabrics. The premium cashmere is gently hand combed in the most sustainable and humane way. A VK Cashmere craftsmanship will last forever, it is a symbol of its value and reputation.
Sustainability - has always been a priority to VK Cashmere. Premium cashmere is a luxury fabric however with demand increasing over the years, fast fashion has been damaging the segment and environment. The increased demand resulted in the destruction of the goat population in the grasslands. VK Cashmere is truly committed to the environment and takes this into consideration by preserving the beautiful grasslands of Kashmir and truly producing sustainably. VK are working with partners in order to support the effects of desertification that has taken place in Kashmir.
Cashmere comfort is defining our current times, and in light of this we are offering immediate stock which has the added bonus of being UK landed. This is a no/low risk product and an attractive 3.1 mark up.
Get in contact to take advantage!
SS20 Previews - Dea Kudibal
Dea Kudibal was founded in 2003 with a collection of exclusive scarves and shawls made from vintage fabrics. Spring 2008 saw the launch of the first Dea Kudibal clothing line with feminine prints, playful colors and flattering silhouettes as the brands DNA. The stretch silk quality has become a signature for Dea Kudibal. The luxury of the quality, along with the great durability has made the stretch silk an essential part of every collection. Each season new unique and exclusive prints are designed with love in Copenhagen, where we had the privilege to enjoy the first preview of the gorgeous SS20 collection - ‘The Artist Collection’ which also introduced the use of the best quality viscose and cotton for the first time.
